{"id":2558,"date":"2021-01-08T18:47:10","date_gmt":"2021-01-08T15:47:10","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=2558"},"modified":"2021-01-08T19:06:22","modified_gmt":"2021-01-08T16:06:22","slug":"2020-renault-grubu-icin-liderlik-yili-oldu","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2021\/01\/08\/2020-renault-grubu-icin-liderlik-yili-oldu\/","title":{"rendered":"2020 Renault Grubu i\u00e7in liderlik y\u0131l\u0131 oldu"},"content":{"rendered":"\n

RENAULT B\u0130NEK OTOMOB\u0130L L\u0130DERL\u0130\u011e\u0130N\u0130 21\u2019\u0130NC\u0130 YILA TA\u015eIDI<\/strong><\/p>\n\n\n\n

Renault Grubu 2020 y\u0131l\u0131n\u0131 liderliklerle geride b\u0131rakt\u0131. Renault markas\u0131 98 bin 900 sat\u0131\u015f adedi ve 16,2 pazar pay\u0131yla binek otomobil liderli\u011fini 21\u2019inci y\u0131l\u0131nda da korurken, T\u00fcrkiye\u2019de en \u00e7ok satan 3 otomobil k\u00fcrs\u00fcs\u00fcnde 2 ara\u00e7la yer almay\u0131 da ba\u015fard\u0131. Dacia taraf\u0131nda Duster ise 17 bin 402 adetlik sat\u0131\u015f performans\u0131 ile T\u00fcrkiye\u2019nin en \u00e7ok satan SUV modeli oldu.<\/strong><\/p>\n\n\n\n

Son 20 y\u0131ld\u0131r binek otomobil pazar\u0131nda T\u00fcrkiye\u2019nin tart\u0131\u015fmas\u0131z lideri Renault, 2020\u2019deki sat\u0131\u015f performans\u0131yla bu ba\u015far\u0131s\u0131n\u0131 21\u2019inci y\u0131l\u0131nda da s\u00fcrd\u00fcrd\u00fc. Y\u0131l sonu itibar\u0131yla 98 bin 900 adet sat\u0131\u015f ve 16,2 pazar pay\u0131 elde eden marka, toplam pazarda ise 101 bin 534 sat\u0131\u015fla y\u00fczde 13,1 pay ald\u0131.<\/p>\n\n\n\n

Geride b\u0131rak\u0131lan 2020 y\u0131l\u0131nda T\u00fcrkiye\u2019nin en \u00e7ok sat\u0131lan ilk 3 otomobilinden 2\u2019si de Renault modelleri oldu. OYAK Renault Otomobil Fabrikalar\u0131\u2019nda \u00fcretilen yerli modellerden Clio HB 2\u2019nci, Megane Sedan ise 3\u2019\u00fcnc\u00fc s\u0131rada yer ald\u0131.<\/p>\n\n\n\n

Clio HB, 2020 y\u0131l\u0131nda kaydetti\u011fi 46 bin 192 sat\u0131\u015f rakam\u0131 ile B HB segmentinin a\u00e7\u0131k ara lideri oldu. S\u00f6z konusu segmentte sat\u0131lan her iki ara\u00e7tan biri y\u00fczde 49,22 segment pay\u0131 ile Clio HB oldu. Megane Sedan, 39 bin 917 sat\u0131\u015f adedi ile C Sedan segmentinde 2\u2019nci s\u0131rada yer ald\u0131.<\/p>\n\n\n\n

T\u00fcrkiye\u2019de en \u00e7ok satan SUV: Dacia Duster<\/strong><\/p>\n\n\n\n

Dacia markas\u0131 ise 30 bin 800 sat\u0131\u015f adedi ve y\u00fczde 4 pazar pay\u0131 ile 2020 y\u0131l\u0131n\u0131, toplam pazarda 8\u2019inci s\u0131rada tamamlad\u0131. Y\u0131l sonu itibar\u0131yla T\u00fcrkiye\u2019nin en \u00e7ok satan SUV\u2019si olan Duster, 17 bin 402 adetlik sat\u0131\u015f ger\u00e7ekle\u015ftirdi. C-SUV segmentinde y\u00fczde 14,98 pazar pay\u0131 elde eden model, T\u00fcrkiye otomotiv pazar\u0131n\u0131n en b\u00fcy\u00fck ikinci segmentinde liderli\u011fe ula\u015ft\u0131.<\/p>\n\n\n\n

T\u00fcrkiye\u2019de Renault ve Dacia markalar\u0131ndan olu\u015fan Renault Grubu, b\u00f6ylece 2020 y\u0131l\u0131nda toplam pazarda 132 bin 334 sat\u0131\u015f adedine ula\u015farak, binek ve hafif ticari ara\u00e7 pazar\u0131nda 17,1 pazar pay\u0131 elde etti.<\/p>\n\n\n\n

Renault MA\u0130S Genel M\u00fcd\u00fcr\u00fc Berk \u00c7a\u011fda\u015f<\/strong>:<\/p>\n\n\n\n

\u201c2020\u2019yi otomotiv sekt\u00f6r\u00fc olarak k\u00f6t\u00fcmser senaryolardan uzak bir sonu\u00e7la kapatmam\u0131z\u0131n gururu i\u00e7indeyiz. Ge\u00e7mi\u015f y\u0131llarda ya\u015fad\u0131\u011f\u0131m\u0131z al\u0131\u015f\u0131lagelen sal\u0131n\u0131mlar\u0131n aksine bu y\u0131l arz kaynakl\u0131 s\u0131k\u0131nt\u0131lar, sekt\u00f6rdeki gidi\u015fata y\u00f6n verdi. Ara\u00e7 bulunabilirli\u011fi, uygun finansman ko\u015fullar\u0131 ve g\u00fcncellenen \u00d6TV matrahlar\u0131 rekabetin \u015fekillenmesinde de ana etmenler oldu. G\u00f6r\u00fcnen o ki bir s\u00fcre daha pandemi ko\u015fullar\u0131 alt\u0131nda ya\u015famaya devam edece\u011fiz, 2021\u2019de de belirsizli\u011fi en iyi y\u00f6neten ve d\u00f6n\u00fc\u015fen t\u00fcketici davran\u0131\u015flar\u0131na en h\u0131zl\u0131 adapte olabilen markalar rekabette avantaj sa\u011flayacak.  Renault MA\u0130S olarak 2021\u2019de de ku\u015fkusuz birincil \u00f6nceli\u011fimiz \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n ve m\u00fc\u015fterilerimizin sa\u011fl\u0131\u011f\u0131. D\u00f6n\u00fc\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na en h\u0131zl\u0131 ve g\u00fcvenilir \u015fekilde cevap vermek; bu paralelde m\u00fc\u015fteri, bayi ve \u00e7al\u0131\u015fan memnuniyetini bir \u00fcst noktaya ta\u015f\u0131mak ve binek otomobil liderli\u011fimizi korumak ana hedeflerimiz olacak.<\/p>\n\n\n\n

Segmentinin a\u00e7\u0131k ara en \u00e7ok tercih edileni yerli \u00fcretim Clio HB ve makyajl\u0131 kasas\u0131yla sat\u0131\u015fa sunaca\u011f\u0131m\u0131z yerli \u00fcretim Megane Sedan\u2019a ek olarak Yeni Captur, makyajl\u0131 Talisman ve makyajl\u0131 Koleos gibi modellerimizle bu y\u0131l da iddial\u0131y\u0131z. M\u00fc\u015fterilerimizle bulu\u015fturmak i\u00e7in sab\u0131rs\u0131zland\u0131\u011f\u0131m\u0131z yeni B sedan\u0131m\u0131z\u0131n pazara ayr\u0131 bir dinamizm getirece\u011fine inan\u0131yoruz. Binek otomobillerdeki iddiam\u0131z\u0131 Renault Express ve Renault Trafic gibi tamamen yenilenen modellerimizle ticari ara\u00e7 pazar\u0131na da ta\u015f\u0131may\u0131 hedefliyoruz. \u00d6te yandan m\u00fc\u015fterilerimize ula\u015f\u0131labilir modeller sunmak, bu d\u00f6nemde daha da b\u00fcy\u00fck bir \u00f6nceli\u011fimiz haline geldi. Bu anlamda Dacia\u2019da bizleri \u00e7ok heyecanland\u0131ran yenilikler g\u00f6rece\u011fiz. Yeni Sandero \u2013 Sandero Stepway ve makyajl\u0131 Duster gibi \u00e7ok \u00f6nemli \u00fcr\u00fcnlerimizi piyasaya s\u00fcrece\u011fiz. Otomobil severlerin \u00f6zellikle Sandero\u2019daki de\u011fi\u015fimi b\u00fcy\u00fck bir ilgi ile kar\u015f\u0131lamas\u0131n\u0131 ve eri\u015filebilir fiyatlar\u0131 ile Dacia\u2019n\u0131n t\u00fcm yeni modelleri ile 2021\u2019de epey ses getirmesini bekliyoruz.\u201d<\/p>\n\n\n\n

Y\u0131l\u0131n Entegre \u0130leti\u015fim Uygulamas\u0131\u2019n\u0131n da lideri<\/strong><\/p>\n\n\n\n

Renault MA\u0130S, 2020 y\u0131l\u0131ndaki ba\u015far\u0131l\u0131 sat\u0131\u015f performanslar\u0131n\u0131n yan\u0131nda \u201cODD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, 2020 Gladyat\u00f6rleri\u201dnde \u0130leti\u015fim Kategorisinde de \u00f6d\u00fcllerin sahibi oldu. Yeni Clio Benzersiz entegre lansman ileti\u015fimi ile \u201cY\u0131l\u0131n En \u0130yi Entegre \u0130leti\u015fim Uygulamas\u0131\u201d dal\u0131nda \u00f6d\u00fcl alan marka, Yeni Clio Benzersiz Lansman Gazete Uygulamas\u0131 ile ise \u201cY\u0131l\u0131n Gazete Uygulamas\u0131\u201d dal\u0131nda ipi g\u00f6\u011f\u00fcsledi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

RENAULT B\u0130NEK OTOMOB\u0130L L\u0130DERL\u0130\u011e\u0130N\u0130 21\u2019\u0130NC\u0130 YILA TA\u015eIDI Renault Grubu 2020 y\u0131l\u0131n\u0131 liderliklerle geride b\u0131rakt\u0131. Renault markas\u0131 98 bin 900 sat\u0131\u015f adedi ve 16,2 pazar pay\u0131yla binek otomobil liderli\u011fini 21\u2019inci y\u0131l\u0131nda da korurken, T\u00fcrkiye\u2019de en \u00e7ok satan 3 otomobil k\u00fcrs\u00fcs\u00fcnde 2 ara\u00e7la yer almay\u0131 da ba\u015fard\u0131. Dacia taraf\u0131nda Duster ise 17 bin 402 adetlik sat\u0131\u015f performans\u0131 […]<\/p>\n","protected":false},"author":4,"featured_media":2575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[25],"tags":[740,741,202,739,742,72,62],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610089230_Yeni_Captur-scaled.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2558"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2558"}],"version-history":[{"count":2,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2558\/revisions"}],"predecessor-version":[{"id":2584,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2558\/revisions\/2584"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/2575"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2558"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}