{"id":2592,"date":"2021-01-10T13:58:18","date_gmt":"2021-01-10T10:58:18","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=2592"},"modified":"2021-01-10T13:58:24","modified_gmt":"2021-01-10T10:58:24","slug":"kia-gelecegi-yeni-logosuyla-karsiliyor","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2021\/01\/10\/kia-gelecegi-yeni-logosuyla-karsiliyor\/","title":{"rendered":"KIA, gelece\u011fi yeni logosuyla kar\u015f\u0131l\u0131yor"},"content":{"rendered":"\n<p><strong>2020 y\u0131l\u0131n\u0131n ba\u015f\u0131nda \u2018Plan S\u2019 stratejisiyle ula\u015f\u0131m\u0131n gelece\u011finde aktif rol alaca\u011f\u0131n\u0131 ve 2025 y\u0131l\u0131na kadar 11 yeni elektrikli model geli\u015ftirece\u011fini a\u00e7\u0131klayan KIA, d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa yeni logo, yeni slogan ve yeni kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131yla devam ediyor.<\/strong><\/p>\n\n\n\n<p><strong>\u201c\u0130lham veren hareket\u201d mottosuyla yeni logosunu duyuran KIA, simetri, ritim ve y\u00fckselen de\u011fer unsurlar\u0131yla tasarlanan logosunda kendine olan g\u00fcvenini ve m\u00fc\u015fterilerine olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 vurguluyor. &nbsp;<\/strong><\/p>\n\n\n\n<p>G\u00fcney Koreli otomotiv devi KIA, ge\u00e7en y\u0131l ba\u015flad\u0131\u011f\u0131 d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa yeni vizyonu kapsam\u0131nda olu\u015fturdu\u011fu kurumsal logo ve k\u00fcresel marka slogan\u0131n\u0131 da ekledi. Markan\u0131n yeni logosu, gelece\u011fin ula\u015f\u0131m end\u00fcstrinde lider olma hedefini temsil ediyor.<\/p>\n\n\n\n<p>Yeni KIA logosunun tasar\u0131m\u0131 \u201csimetri\u201d, \u201critim\u201d ve \u201cy\u00fckselen de\u011fer\u201d olmak \u00fczere \u00fc\u00e7 kavrama dayan\u0131yor. Logodaki <strong>simetri<\/strong>, m\u00fc\u015fterilerin ula\u015f\u0131m ihtiya\u00e7lar\u0131n\u0131n \u00e7evresel sorumlulukla kar\u015f\u0131lanmas\u0131n\u0131 yans\u0131t\u0131yor. Ula\u015f\u0131m ve \u00e7evrecilik kavramlar\u0131 art\u0131k bir tezat olu\u015fturmuyor, birbirine ba\u011fl\u0131 ve bu ba\u011f s\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in gerekiyor. Yeni logodaki <strong>ritim<\/strong> ise KIA\u2019n\u0131n yenilenen ve yarat\u0131c\u0131 enerjisiyle m\u00fc\u015fterilerin isteklerine g\u00f6re hareket ederek s\u00fcrekli de\u011fi\u015fen ruhunu somutla\u015ft\u0131r\u0131yor. Tek bir ba\u011flant\u0131l\u0131 \u00e7izgi ile g\u00f6sterilen yeni logodaki <strong>y\u00fckselen de\u011fer<\/strong> ise KIA\u2019n\u0131n her temas noktas\u0131nda m\u00fc\u015fterilere heyecan uyand\u0131ran bir deneyim sunma taahh\u00fcd\u00fcn\u00fc simgeliyor.<\/p>\n\n\n\n<p>KIA\u2019n\u0131n yeni logosunun \u015firketin de\u011fi\u015fim ve inovasyon alan\u0131ndaki kararl\u0131l\u0131\u011f\u0131n\u0131 temsil etti\u011finin alt\u0131n\u0131 \u00e7izen KIA\u2019n\u0131n Ba\u015fkan ve CEO\u2019su Ho Sung Song s\u00fcreci \u015fu s\u00f6zlerle anlatt\u0131: \u201cOtomotiv end\u00fcstrisi son derece h\u0131zl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde. KIA proaktif bir \u015fekilde bu de\u011fi\u015fiklikleri \u015fekillendiriyor ve s\u00fcrece uyum sa\u011fl\u0131yor. Yeni logomuz, ula\u015f\u0131m ihtiya\u00e7lar\u0131 geli\u015ftik\u00e7e m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131na uygun, yenilik\u00e7i \u00e7\u00f6z\u00fcmler sunma ve \u00e7al\u0131\u015fanlar\u0131m\u0131zla birlikte h\u0131zla de\u011fi\u015fen bu end\u00fcstride kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z zorluklar\u0131n \u00fcstesinden gelme arzumuzu temsil ediyor.\u201d<\/p>\n\n\n\n<p><strong>KIA yeni marka hedeflerini ve stratejisini 15 Ocak\u2019ta tan\u0131tacak<\/strong><\/p>\n\n\n\n<p>KIA, yeni logo ile birlikte \u201cilham veren hareket\u201d olarak tan\u0131mlad\u0131\u011f\u0131 yeni k\u00fcresel mottosunu da a\u00e7\u0131klad\u0131. KIA\u2019n\u0131n yeni marka hedefleri ve felsefesinin yan\u0131 s\u0131ra bu de\u011fi\u015fimin gelecekteki KIA \u00fcr\u00fcnlerine uygulanmas\u0131 da dahil olmak \u00fczere markan\u0131n yeni stratejisine ili\u015fkin ayr\u0131nt\u0131lar, 15 Ocak 2021 Cuma g\u00fcn\u00fc KIA\u2019n\u0131n global Youtube kanal\u0131 \u00fczerinden yay\u0131nlanacak.<\/p>\n\n\n\n<p>KIA, 2020 y\u0131l\u0131nda uzun vadeli i\u015f stratejisini \u201cPlan S\u201d olarak duyurmu\u015ftu. Yeni logo, bu stratejiyi takiben tan\u0131t\u0131ld\u0131. Marka, Plan S stratejisi kapsam\u0131nda elektrikli ara\u00e7lar\u0131 yayg\u0131nla\u015ft\u0131rmaya, \u00fclkeler baz\u0131nda t\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131 ve zevklerini kar\u015f\u0131layacak \u015fekilde tasarlanan geni\u015f ula\u015f\u0131m hizmetleri sunmaya odaklan\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"376\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-1024x376.jpg\" alt=\"\" data-id=\"2597\" data-full-url=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-scaled.jpg\" data-link=\"http:\/\/blog.ulasimplatformu.com\/?attachment_id=2597\" class=\"wp-image-2597\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-1024x376.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-300x110.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-768x282.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-1536x564.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-2048x752.jpg 2048w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-150x55.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-696x255.jpg 696w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-1068x392.jpg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-1920x705.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2020 y\u0131l\u0131n\u0131n ba\u015f\u0131nda \u2018Plan S\u2019 stratejisiyle ula\u015f\u0131m\u0131n gelece\u011finde aktif rol alaca\u011f\u0131n\u0131 ve 2025 y\u0131l\u0131na kadar 11 yeni elektrikli model geli\u015ftirece\u011fini a\u00e7\u0131klayan KIA, d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa yeni logo, yeni slogan ve yeni kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131yla devam ediyor. \u201c\u0130lham veren hareket\u201d mottosuyla yeni logosunu duyuran KIA, simetri, ritim ve y\u00fckselen de\u011fer unsurlar\u0131yla tasarlanan logosunda kendine olan g\u00fcvenini ve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[25],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610184478_KIA_YeniLogo-scaled.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2592"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2592"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2592\/revisions"}],"predecessor-version":[{"id":2606,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2592\/revisions\/2606"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/2597"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2592"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}