{"id":2705,"date":"2021-01-18T16:37:11","date_gmt":"2021-01-18T13:37:11","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=2705"},"modified":"2021-01-18T16:37:14","modified_gmt":"2021-01-18T13:37:14","slug":"ithal-kamyon-cekici-pazarinin-geleneksel-birincisi-man","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2021\/01\/18\/ithal-kamyon-cekici-pazarinin-geleneksel-birincisi-man\/","title":{"rendered":"\u0130thal kamyon \u00e7ekici pazar\u0131n\u0131n geleneksel birincisi: MAN"},"content":{"rendered":"\n

MAN, pandeminin getirdi\u011fi zorlu ko\u015fullara kar\u015f\u0131n T\u00fcrkiye ithal kamyon \u00e7ekici pazar\u0131ndaki geleneksel birincili\u011fini 2020 y\u0131l\u0131nda da s\u00fcrd\u00fcrd\u00fc. \u0130leri teknolojisi, \u00fcst\u00fcn performans ve y\u00fcksek tasarruf nitelikleri ile \u00f6ne \u00e7\u0131kan MAN, sadece ithal ara\u00e7larla yer almas\u0131na kar\u015f\u0131n genel kamyon \u00e7ekici pazar\u0131nda da ilk \u00fc\u00e7 i\u00e7indeki yerini korudu.<\/strong><\/p>\n\n\n\n

Salg\u0131n s\u00fcrecine ra\u011fmen pazardaki \u00f6nc\u00fcl\u00fcklerini bir kez daha ortaya koyduklar\u0131na vurgu yapan MAN Kamyon ve Otob\u00fcs Tic. A.\u015e. Kamyon Sat\u0131\u015f Direkt\u00f6r\u00fc Serkan Sara, \u201cYeni nesil kamyon ve \u00e7ekici serimiz TG3, uluslararas\u0131 de\u011ferlendirmelerde \u2018gelece\u011fin arac\u0131\u2019 olarak tan\u0131mlan\u0131yor. IToY 2021 (Truck of the Year \u2013 Y\u0131l\u0131n Kamyonu<\/em>) se\u00e7ilen TGX ba\u015fta olmak \u00fczere, geli\u015fmi\u015f TG3 serisi yeni \u00fcr\u00fcn yelpazemizle, bu y\u0131l da yeni ba\u015far\u0131lara imza atmaya, pazarda b\u00fcy\u00fcmeye devam edece\u011fiz\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/strong><\/p>\n\n\n\n

MAN kamyon ve \u00e7ekicileri, ileri teknolojileri, dayan\u0131kl\u0131l\u0131klar\u0131, her ihtiyaca yan\u0131t veren zengin donan\u0131m ve model \u00e7e\u015fitlili\u011fi, performanslar\u0131, fark yaratan yak\u0131t tasarruflar\u0131 ile pazarda \u00f6ne \u00e7\u0131k\u0131yor. Sat\u0131\u015f Sonras\u0131 Hizmetler, d\u00fc\u015f\u00fck i\u015fletme giderleri ile olu\u015fturulan ya\u015fam boyu maliyet avantaj\u0131 ve uygun finansal \u00e7\u00f6z\u00fcmler ile MAN ara\u00e7lar\u0131, lojistikten in\u015faata, perakendeden ta\u015f\u0131mac\u0131l\u0131\u011fa, altyap\u0131dan madencili\u011fe kadar bir\u00e7ok sekt\u00f6r\u00fcn tercihi olmaya devam ediyor.<\/p>\n\n\n\n

Kamyon \u00e7ekici pazar\u0131 2020 y\u0131l\u0131nda yakla\u015f\u0131k iki kat\u0131 b\u00fcy\u00fcd\u00fc.<\/strong><\/p>\n\n\n\n

2019 y\u0131l\u0131nda 7.901 adetlik sat\u0131\u015f\u0131n ger\u00e7ekle\u015fti\u011fi T\u00fcrkiye kamyon \u00e7ekici pazar\u0131, 2020 y\u0131l\u0131nda 17.172\u2019ye ula\u015ft\u0131. Benzer bir geli\u015fim g\u00f6steren ithal kamyon \u00e7ekici pazar\u0131 da 3.024\u2019ten, 5.904 adede \u00e7\u0131kt\u0131. Pandemi ve di\u011fer ko\u015fullara h\u0131zla uyum g\u00f6stererek ideal \u00e7\u00f6z\u00fcmler olu\u015fturan MAN, bu pazarlarda \u00e7ifte ba\u015far\u0131ya imza att\u0131.<\/p>\n\n\n\n

Yeni ara\u00e7 yat\u0131r\u0131mlar\u0131n\u0131n yan\u0131 s\u0131ra filo yenilemelerinin de g\u00f6zdesi olan MAN, 2020 y\u0131l\u0131nda toplam 5.904 arac\u0131n sat\u0131ld\u0131\u011f\u0131 ithal kamyon \u00e7ekici pazar\u0131nda 1.215 adetlik ara\u00e7 sat\u0131\u015f\u0131 ile yine zirveye oturdu. MAN, 2020 y\u0131l\u0131nda da T\u00fcrkiye ithal kamyon \u00e7ekici pazar\u0131ndaki geleneksel birincili\u011fini s\u00fcrd\u00fcrd\u00fc. MAN, sadece ithal ara\u00e7larla yer almas\u0131na kar\u015f\u0131n genel kamyon \u00e7ekici pazar\u0131nda da ilk \u00fc\u00e7 i\u00e7inde yer ald\u0131.<\/p>\n\n\n\n

\u201c\u0130thal kamyon pazar\u0131nda 2020\u2019yi de zirvede bitirdik\u201d<\/strong><\/p>\n\n\n\n

MAN ara\u00e7lar\u0131n\u0131n pandemiye ra\u011fmen T\u00fcrkiye ithal kamyon pazar\u0131nda fark\u0131n\u0131 ortaya koydu\u011funu belirten Kamyon ve Otob\u00fcs Tic. A.\u015e. Kamyon Sat\u0131\u015f Direkt\u00f6r\u00fc Serkan Sara, \u201c2020 y\u0131l\u0131 d\u00fcnyay\u0131 etkileyen salg\u0131n s\u00fcreci nedeniyle t\u00fcm sekt\u00f6rler i\u00e7in zor bir sene oldu. Bu zorlu s\u00fcre\u00e7te geli\u015ftirdi\u011fimiz ideal \u00e7\u00f6z\u00fcm \u00f6nerileri ile \u2018ya\u015fam boyu i\u015f orta\u011f\u0131\u2019 olarak, g\u00f6rd\u00fc\u011f\u00fcm\u00fcz m\u00fc\u015fterilerimizin yan\u0131nda olduk. 2020 y\u0131l\u0131n\u0131, yeni nesil TG3 serisi kamyonlar\u0131m\u0131z\u0131n d\u00fcnya lansman\u0131yla kar\u015f\u0131lad\u0131k. TG3 serisi yeni nesil ara\u00e7lar\u0131m\u0131z\u0131 T\u00fcrkiye\u2019de 2020 y\u0131l\u0131 son \u00e7eyrekte sat\u0131\u015fa sunmakla birlikte, TGX ve TGS \u00e7ekici modellerimiz, TGS serisi in\u015faat kamyonlar\u0131m\u0131z, TGL serisi kargo kamyonumuz ile ithal kamyon pazar\u0131ndaki geleneksel birincili\u011fimizi devam ettirdik\u201d diye konu\u015ftu.<\/p>\n\n\n\n

\u201c2021 y\u0131l\u0131nda pazarda %15-20 civar\u0131nda b\u00fcy\u00fcme bekliyoruz\u201d<\/strong><\/p>\n\n\n\n

2020 y\u0131l\u0131n\u0131n ilk \u00fc\u00e7 ay\u0131n\u0131n iyi ba\u015flad\u0131\u011f\u0131n\u0131 ancak salg\u0131n ba\u015fta olmak \u00fczere kur ve faiz hareketlili\u011fi gibi unsurlar\u0131n pazar\u0131 ciddi \u015fekilde etkiledi\u011fini kaydeden Serkan Sara, \u015fu a\u00e7\u0131klamalarda bulundu:<\/p>\n\n\n\n

\u201cKarantina d\u00f6nemi ile birlikte i\u015f yap\u0131\u015f \u015fekilleri de\u011fi\u015fti, al\u0131\u015f\u0131lagelmi\u015f s\u00fcre\u00e7lerin d\u0131\u015f\u0131na \u00e7\u0131k\u0131ld\u0131. Bu d\u00f6nemde t\u00fcm sekt\u00f6rlerde daralmalar ya\u015fanmas\u0131na kar\u015f\u0131n lojistik sekt\u00f6r\u00fcnde ise, tersini ya\u015fad\u0131k. Y\u0131llard\u0131r yava\u015flama e\u011filiminde olan lojistik sekt\u00f6r\u00fcndeki yeni yat\u0131r\u0131mlarla birlikte, bu s\u00fcre\u00e7te at\u0131lan olumlu ad\u0131mlar talebi artt\u0131rd\u0131. Pandemi s\u00fcrecinin zorlu ko\u015fullar\u0131na kar\u015f\u0131n MAN olarak, gerekli tedarik, \u00fcretim tedbirlerini alarak, lojistik sekt\u00f6r\u00fcnde artan talebe h\u0131zl\u0131 bir \u015fekilde cevap verdik. \u0130ki kata yak\u0131n b\u00fcy\u00fcyen ithal kamyon \u00e7ekici pazar\u0131nda biz de benzer \u015fekilde sat\u0131\u015f adedimizi \u00ad\u00adartt\u0131rarak, y\u0131l\u0131 zirvede tamamlad\u0131k. Beklentimiz, 2021 y\u0131l\u0131nda da \u00f6zellikle in\u015faat projelerinin yeniden h\u0131zlanmas\u0131 ve yeni al\u0131mlar\u0131n etkisi ile pazar\u0131n %15-20 civar\u0131nda daha b\u00fcy\u00fcyece\u011fi y\u00f6n\u00fcnde. Biz de bu b\u00fcy\u00fcme \u00e7er\u00e7evesinde pazar pay\u0131m\u0131z\u0131 art\u0131rarak, zirvedeki yerimizi korumay\u0131 hedefliyoruz.<\/p>\n\n\n\n

TG3 ve \u2018Y\u0131l\u0131n Kamyonu\u2019 \u00f6d\u00fcl\u00fc TGX ile bu y\u0131lda da zirvede olaca\u011f\u0131z<\/strong><\/p>\n\n\n\n

Ge\u00e7en y\u0131l \u0130spanya\u2019n\u0131n Bilbao kentinde D\u00fcnya Lansman\u0131 yapt\u0131\u011f\u0131m\u0131z MAN TG3 serisi ara\u00e7 grubumuzun T\u00fcrkiye lansman\u0131n\u0131 da bu y\u0131l\u0131n 2. \u00e7eyre\u011finde yapmay\u0131 planl\u0131yoruz. G\u00f6z al\u0131c\u0131 tasar\u0131m\u0131, inovatif s\u00fcr\u00fc\u015f destek sistemleri, ekonomi sa\u011flayan pek \u00e7ok \u00f6zelli\u011fiyle \u2018gelece\u011fin arac\u0131\u2019 olarak, tan\u0131mlanan yeni jenerasyon TG3 ailesinin \u00f6ne \u00e7\u0131kan \u00fcyesi TGX, t\u00fcm bu \u00f6zelliklerinin tescili niteli\u011finde \u00e7ok \u00f6nemli bir \u00f6d\u00fcl ald\u0131.
Avrupa \u00e7ap\u0131nda 24 \u00f6nemli kamyon dergisini temsil eden edit\u00f6rlerden olu\u015fan j\u00fcri taraf\u0131ndan, \u2018International Truck of the Year 2021 \u2013 Y\u0131l\u0131n Kamyonu<\/em>\u2019 \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. Kalitesi, modern teknik donan\u0131m\u0131 ve s\u0131f\u0131rdan yeniden tasarlanan kabin konseptiyle \u00f6ne \u00e7\u0131kan TGX, sahip oldu\u011fu teknolojik yeniliklerin yan\u0131 s\u0131ra konfor, g\u00fcvenlik, s\u00fcrd\u00fcr\u00fclebilirlik, yak\u0131t t\u00fcketimi, ekolojik ayak izi ve ya\u015fam boyu maliyet kriterleri ile b\u00fcy\u00fck fark yarat\u0131yor. T\u00fcrkiye\u2019de y\u0131l\u0131n son \u00e7eyre\u011finde m\u00fc\u015fterilerimiz ile bulu\u015fturdu\u011fumuz TGX\u2019ler ile ilgili m\u00fc\u015fterilerimizden de \u00e7ok olumlu geri d\u00f6n\u00fc\u015fler ald\u0131k.

Dolay\u0131s\u0131yla MAN olarak, sadece bug\u00fcn\u00fcn de\u011fil, yar\u0131nlar\u0131n ihtiya\u00e7lar\u0131na da cevap verebilecek, gelece\u011fe y\u00f6nelik tamamen yenilenmi\u015f ara\u00e7lar\u0131m\u0131zla 2021 y\u0131l\u0131nda da ithal kamyon \u00e7ekici pazar\u0131n\u0131n zirvesinde olmaya devam edece\u011fiz.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

MAN, pandeminin getirdi\u011fi zorlu ko\u015fullara kar\u015f\u0131n T\u00fcrkiye ithal kamyon \u00e7ekici pazar\u0131ndaki geleneksel birincili\u011fini 2020 y\u0131l\u0131nda da s\u00fcrd\u00fcrd\u00fc. \u0130leri teknolojisi, \u00fcst\u00fcn performans ve y\u00fcksek tasarruf nitelikleri ile \u00f6ne \u00e7\u0131kan MAN, sadece ithal ara\u00e7larla yer almas\u0131na kar\u015f\u0131n genel kamyon \u00e7ekici pazar\u0131nda da ilk \u00fc\u00e7 i\u00e7indeki yerini korudu. Salg\u0131n s\u00fcrecine ra\u011fmen pazardaki \u00f6nc\u00fcl\u00fcklerini bir kez daha ortaya koyduklar\u0131na […]<\/p>\n","protected":false},"author":4,"featured_media":2709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1610956775_MAN_TGX_01-scaled.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2705"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2705"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2705\/revisions"}],"predecessor-version":[{"id":2715,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2705\/revisions\/2715"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/2709"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2705"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}