{"id":2767,"date":"2021-01-26T13:54:09","date_gmt":"2021-01-26T10:54:09","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=2767"},"modified":"2021-01-26T13:54:12","modified_gmt":"2021-01-26T10:54:12","slug":"ikinci-el-otomobilde-fiyatlar-dengeyi-bulacak","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2021\/01\/26\/ikinci-el-otomobilde-fiyatlar-dengeyi-bulacak\/","title":{"rendered":"\u0130kinci El Otomobilde Fiyatlar Dengeyi Bulacak"},"content":{"rendered":"\n

DOD Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Erol G\u00fcndo\u011fan \u00f6zellikle 2020 y\u0131l\u0131nda ya\u015fanan fiyat art\u0131\u015flar\u0131n\u0131n, y\u0131l\u0131n ilk g\u00fcnlerinde d\u00fc\u015fme trendine ge\u00e7ti\u011fini, orta vadede ara\u00e7lar\u0131n ger\u00e7ek de\u011ferini bulaca\u011f\u0131n\u0131 belirtti.<\/strong><\/p>\n\n\n\n

\u0130kinci el otomobil pazar\u0131nda 2020 y\u0131l\u0131n\u0131n hareketli, y\u00fcksek rekabetli ve ayn\u0131 zamanda son derece dengesiz bir ortam\u0131n deneyiminlendi\u011fini belirten DOD Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Erol G\u00fcndo\u011fan, ikinci el otomobil pazar\u0131n\u0131n 2020 y\u0131l\u0131ndaki seyrini ve  2021 y\u0131l\u0131na ili\u015fkin pazar beklentilerini a\u00e7\u0131klad\u0131. <\/p>\n\n\n\n

Pazar y\u0131la h\u0131zl\u0131 giri\u015f yapt\u0131<\/strong><\/p>\n\n\n\n

Ya\u015fanan hemen her geli\u015fmenin direkt etkiledi\u011fi sekt\u00f6rlerin ba\u015f\u0131nda gelen ikinci el pazar\u0131n\u0131n, 2020 y\u0131l\u0131na h\u0131zl\u0131 bir giri\u015f yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Erol G\u00fcndo\u011fan, \u201cOcak \u2013 \u015eubat d\u00f6neminde 1 milyon 240 bin adet seviyelerinde bir sat\u0131\u015fla, 2019 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine oranla y\u00fczde 69\u2019luk bir b\u00fcy\u00fcme oldu. \u0130lk \u00e7eyrek sonunda 1 milyon 742 bin adetle y\u00fczde 46 b\u00fcy\u00fcme ger\u00e7ekle\u015fti.\u201d dedi.<\/p>\n\n\n\n

Pazar\u0131n, y\u0131l\u0131n geneli itibar\u0131yla dengesiz ve d\u00fczensiz bir seyir izledi\u011fine dikkat \u00e7eken G\u00fcndo\u011fan, \u201cPandeminin etkisini g\u00f6stermeye ba\u015flamas\u0131yla olu\u015fan durgunluk, Haziran ay\u0131nda a\u00e7\u0131klanan ekonomi paketiyle yerini, bir \u00e7nceki y\u0131l\u0131n ayn\u0131 ay\u0131na oranla y\u00fczde 93 seviyesinde b\u00fcy\u00fcmeye b\u0131rakt\u0131. Bu bir \u00f6nceki aya oranla ise y\u00fczde 103 seviyesinde bir art\u0131\u015f anlam\u0131na geliyordu.\u201d \u015feklinde bilgi verdi. <\/p>\n\n\n\n

S\u0131f\u0131r otomobil olmay\u0131nca ikinci ele talep artt\u0131, fiyatlar yukar\u0131 y\u00f6nl\u00fc hareketlendi<\/strong><\/p>\n\n\n\n

Haziran-Eyl\u00fcl d\u00f6neminde, s\u0131f\u0131r km ara\u00e7larda ya\u015fanan arz yetersizli\u011fi nedeniyle talebin kar\u015f\u0131lanamamas\u0131 sonucunda ikinci el ara\u00e7lara olan talebin artt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Erol G\u00fcndo\u011fan, \u201cBu durum, kontrol d\u0131\u015f\u0131 fiyatland\u0131rmalar ya\u015fanmas\u0131n\u0131 da beraberinde getirdi. Ortalama y\u00fczde 35 seviyesinde fiyat art\u0131\u015f\u0131 ya\u015fanan modeller oldu. Bu d\u00f6nemde yap\u0131lan \u00d6TV d\u00fczenlemesi de 2. el ara\u00e7 fiyatlar\u0131n\u0131n artmas\u0131n\u0131 etkileyen bir ba\u015fka etken oldu. T\u00fcm bu geli\u015fmelere kar\u015f\u0131n, 2020 y\u0131l\u0131 Ocak-Kas\u0131m d\u00f6neminde T\u00dc\u0130K verilerine g\u00f6re 6 milyon 127 bin 556 adet otomobil el de\u011fi\u015ftirdi ve 2019 y\u0131l\u0131na oranla y\u00fczde 12 seviyesine bir b\u00fcy\u00fcme ger\u00e7ekle\u015fti\u011fi g\u00f6r\u00fcld\u00fc.\u201d dedi.<\/p>\n\n\n\n

Pazar yine 7 ya\u015f ve \u00fczerinde yo\u011funla\u015ft\u0131<\/strong><\/p>\n\n\n\n

2020 y\u0131l\u0131nda ikinci el pazar\u0131na ili\u015fkin TU\u0130K verileri incelendi\u011finde, pazar\u0131n y\u00fczde 69\u2019unun 7 ya\u015f ve \u00fczeri ara\u00e7lardan olu\u015ftu\u011funu s\u00f6yleyen G\u00fcndo\u011fan, \u201cS\u0131f\u0131r ara\u00e7 markalar\u0131nda ya\u015fanan tedarik sorunu ara\u00e7lar\u0131n 2. el pazar\u0131na d\u00f6nmesine neden oldu. Pazarda en y\u00fcksek art\u0131\u015f y\u00fczde 45 ile 0-1 ya\u015f aras\u0131 ara\u00e7larda ya\u015fand\u0131. Ayn\u0131 zamanda pazar\u0131n y\u00fczde 51 gibi bir seviyeyle C segmentinde konumland\u0131\u011f\u0131n\u0131 da g\u00f6r\u00fcyoruz.\u201d diye konu\u015ftu.<\/p>\n\n\n\n

DOD olarak 2020 y\u0131l\u0131 i\u00e7inde yakla\u015f\u0131k 15 bin adet ikinci el otomobil sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdiklerini belirten Erol G\u00fcndo\u011fan, \u201cSat\u0131\u015flar\u0131m\u0131z\u0131n y\u00fczde 57\u2019sini grup marka ara\u00e7lar\u0131m\u0131z olu\u015ftururken en \u00e7ok sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fimiz modeller; VW Polo, VW Passat, VW Golf, Audi A3, Renault Clio ve Fiat Egea oldu\u201d dedi.<\/p>\n\n\n\n

2021, fiyatlarda d\u00fc\u015f\u00fc\u015fle ba\u015flad\u0131<\/strong><\/p>\n\n\n\n

2020 y\u0131l\u0131 i\u00e7inde y\u00fczde 35 seviyelerine \u00e7\u0131kan fiyat art\u0131\u015flar\u0131n\u0131n 2021 itibar\u0131yla d\u00fc\u015f\u00fc\u015fe ge\u00e7ti\u011fine vurgu yapan G\u00fcndo\u011fan, \u201c\u015eu an y\u00fczde 10-12 band\u0131nda bir d\u00fc\u015f\u00fc\u015f oldu\u011funu s\u00f6yleyebiliriz. Fiyatlar pandemi etkisinin azalmas\u0131 ve 2021 model ara\u00e7lar\u0131n pazardaki yerini almas\u0131 ile birlikte ger\u00e7ek de\u011ferini bulacakt\u0131r ancak bu noktadan sonra major fiyat de\u011fi\u015fiklikleri \u00f6ng\u00f6rm\u00fcyoruz\u201d dedi.<\/p>\n\n\n\n

D\u00fczenleme bir standart getirecek<\/strong><\/p>\n\n\n\n

\u015eubat 2018\u2019de yay\u0131nlanan, ikinci el ara\u00e7 pazar\u0131n\u0131 ve ticari faaliyetleri d\u00fczenlemeye y\u00f6nelik y\u00f6netmeli\u011fin art\u0131k tam anlam\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe girdi\u011fini ifade eden Erol G\u00fcndo\u011fan, \u201cBu d\u00fczenleme, ikinci el ara\u00e7 al\u0131m-sat\u0131m\u0131 ile ilgili hizmet kalitesini art\u0131rmaya y\u00f6nelik ciddi bir ad\u0131m. Y\u00f6netmelikle getirilen ekspertiz ve garanti gibi zorunluluklar DOD olarak bizim y\u0131llard\u0131r m\u00fc\u015fterilerimize sundu\u011fumuz hizmetlerden baz\u0131lar\u0131. Sekt\u00f6rdeki hizmeti ayn\u0131 noktaya ta\u015f\u0131may\u0131 ama\u00e7layan y\u00f6netmelik ile m\u00fc\u015fteri faydas\u0131na olan hizmetlerin sekt\u00f6r\u00fcn geneline yay\u0131lmas\u0131 hem sekt\u00f6rdeki rekabeti hem de sa\u011flayaca\u011f\u0131 g\u00fcven ortam\u0131 ile ikinci el ara\u00e7lara olan ilgiyi daha da art\u0131racakt\u0131r.\u201d \u015feklinde bilgi aktard\u0131.<\/p>\n\n\n\n

Yol haritam\u0131z\u0131 yeni e\u011filimlere g\u00f6re \u015fekillendiriyoruz<\/strong><\/p>\n\n\n\n

DOD olarak kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 g\u00f6zlemleyerek, beklentiler ve sekt\u00f6rdeki yeni e\u011filimler oda\u011f\u0131nda projeler geli\u015ftirdiklerini s\u00f6yleyen Erol G\u00fcndo\u011fan, \u201cPandemi d\u00f6neminde de sekt\u00f6rde bir ilk olarak hizmete ald\u0131\u011f\u0131m\u0131z DOD 360\u00ba ile dijital platformlar\u0131m\u0131z \u00fczerinden kullan\u0131c\u0131lar\u0131m\u0131za ara\u00e7lar\u0131n i\u00e7 g\u00f6r\u00fcn\u00fcmlerini detayl\u0131 inceleyebilme imk\u00e2n\u0131 sunmaya devam ettik. H\u0131zl\u0131 aksiyon alarak g\u00f6r\u00fcnt\u00fcl\u00fc ara\u00e7 tan\u0131t\u0131m hizmetimizi de Nisan ay\u0131nda yay\u0131na ald\u0131k. M\u00fc\u015fterilerimizin ara\u00e7lar\u0131n\u0131 ger\u00e7ek de\u011feri \u00fczerinden, h\u0131zl\u0131 ve g\u00fcvenilir bir \u015fekilde satabilecekleri DOD\u2019a Sat uygulamam\u0131z\u0131 da yine bu d\u00f6nemde hayata ge\u00e7irdik.\u201d dedi.<\/p>\n\n\n\n

T\u00fcketicilere sa\u011flad\u0131\u011f\u0131 g\u00fcven ve y\u00fcksek standartl\u0131 hizmetleri sayesinde DOD, 28 \u015fehirde bulunan 59 sat\u0131\u015f noktas\u0131yla hizmet vermeye devam ediyor. \u0130kinci el ara\u00e7 al\u0131m\u0131nda m\u00fc\u015fteri taraf\u0131ndaki en b\u00fcy\u00fck beklenti, ara\u00e7 hakk\u0131nda do\u011fru bilgiyi alabiliyor ve sat\u0131\u015f sonras\u0131nda muhatap bulabiliyor olman\u0131n \u00f6nemine dikkat \u00e7eken Erol G\u00fcndo\u011fan, \u201c101 Nokta Kontrol\u00fc, DOD Garanti gibi hizmetlerle, m\u00fc\u015fterilerimize \u015feffaf ve g\u00fcvenilir bir hizmet veriyoruz. T\u00fcketicilerin ikinci el otomobil al\u0131m-sat\u0131m\u0131yla ilgili karar s\u00fcre\u00e7lerini kolayla\u015ft\u0131rmaya ve g\u00fcven ortam\u0131n\u0131 sa\u011flamaya y\u00f6nelik yat\u0131r\u0131mlar\u0131m\u0131za devam edece\u011fiz.\u201d dedi. <\/p>\n\n\n\n

\u0130kinci el otomobil almak isteyenlere tavsiyeler<\/strong><\/p>\n\n\n\n

\u0130kinci el ara\u00e7 almak isteyenler i\u00e7in tavsiyelerde de bulunan G\u00fcndo\u011fan \u201cHer \u015feyden \u00f6nce g\u00fcven \u00e7ok \u00f6nemli. M\u00fc\u015fterilerimiz arac\u0131 ger\u00e7ek de\u011ferinde, h\u0131zl\u0131 ve sorunsuz bir \u015fekilde de\u011ferlendiren; al\u0131rken de satarken de m\u00fc\u015fterilerini korumaya devam eden, herhangi bir sorunla kar\u015f\u0131la\u015fmalar\u0131 halinde s\u00fcrekli bir muhatap bulabilecekleri firmalar ile \u00e7al\u0131\u015fmal\u0131lar. Bu bak\u0131mdan, kurumsal firmalar ara\u00e7 sat\u0131\u015f s\u00fcre\u00e7lerinde oldu\u011fu gibi sonras\u0131nda da hayat\u0131 kolayla\u015ft\u0131ran \u00e7\u00f6z\u00fcmler sunar.\u201d \u015feklinde bilgi verdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

DOD Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Erol G\u00fcndo\u011fan \u00f6zellikle 2020 y\u0131l\u0131nda ya\u015fanan fiyat art\u0131\u015flar\u0131n\u0131n, y\u0131l\u0131n ilk g\u00fcnlerinde d\u00fc\u015fme trendine ge\u00e7ti\u011fini, orta vadede ara\u00e7lar\u0131n ger\u00e7ek de\u011ferini bulaca\u011f\u0131n\u0131 belirtti. \u0130kinci el otomobil pazar\u0131nda 2020 y\u0131l\u0131n\u0131n hareketli, y\u00fcksek rekabetli ve ayn\u0131 zamanda son derece dengesiz bir ortam\u0131n deneyiminlendi\u011fini belirten DOD Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Erol G\u00fcndo\u011fan, ikinci el otomobil pazar\u0131n\u0131n 2020 y\u0131l\u0131ndaki seyrini […]<\/p>\n","protected":false},"author":1,"featured_media":2768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[25],"tags":[770,768,769,771,213],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/01\/1611657113_Erol_G__ndo__an___DOD_Sat_____M__d__r__-scaled.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2767"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2767"}],"version-history":[{"count":2,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2767\/revisions"}],"predecessor-version":[{"id":2770,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/2767\/revisions\/2770"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/2768"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2767"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}