{"id":3477,"date":"2021-06-02T22:20:05","date_gmt":"2021-06-02T19:20:05","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=3477"},"modified":"2021-06-02T22:20:11","modified_gmt":"2021-06-02T19:20:11","slug":"prida-iletisim-odullerinde-veri-kullanimi-odulu-otokoc-otomotivin","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2021\/06\/02\/prida-iletisim-odullerinde-veri-kullanimi-odulu-otokoc-otomotivin\/","title":{"rendered":"PR\u0130DA \u0130leti\u015fim \u00d6d\u00fclleri\u2019nde \u201cVeri Kullan\u0131m\u0131\u201d \u00f6d\u00fcl\u00fc Otoko\u00e7 Otomotiv\u2019in"},"content":{"rendered":"\n

Otoko\u00e7 Otomotiv b\u00fcnyesinde faaliyet g\u00f6steren ve d\u00fcnyan\u0131n en b\u00fcy\u00fck ara\u00e7 kiralama markalar\u0131 aras\u0131nda yer alan Avis ve Budget,<\/strong> yeni nesil ileti\u015fim modelleri olan DCO ve Local Campaign ile PR\u0130DA \u0130leti\u015fim \u00d6d\u00fclleri 2021\u2019de \u201cVeri Kullan\u0131m\u0131\u201d alan\u0131nda \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/strong><\/strong><\/p>\n\n\n\n

Otoko\u00e7 Otomotiv, \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 \u015eirketleri Derne\u011fi (\u0130DA) taraf\u0131ndan d\u00fczenlenen PR\u0130DA \u0130leti\u015fim \u00d6d\u00fclleri 2021\u2019de Avis ve Budget<\/strong> markalar\u0131 ile \u201cStratejik \u0130leti\u015fim\u201d kategorisi \u201cVeri Kullan\u0131m\u0131\u201d alan\u0131nda \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Bu y\u0131l d\u00f6rd\u00fcnc\u00fc kez d\u00fczenlenen organizasyonda Avis ve Budget, yeni nesil ileti\u015fim modelleri olan DCO ve Local Campaign ile \u00f6d\u00fcl ald\u0131. Otoko\u00e7 Otomotiv \u00e7at\u0131s\u0131 alt\u0131nda hizmet veren ve d\u00fcnyan\u0131n en b\u00fcy\u00fck ara\u00e7 kiralama markalar\u0131 aras\u0131nda yer alan Avis ve Budget\u2019\u0131n T\u00fcrkiye’de en iyi m\u00fc\u015fteri deneyimi ve memnuniyetini ya\u015fatmak hedefiyle yenilik\u00e7i uygulamalara imza att\u0131\u011f\u0131n\u0131 belirten Otoko\u00e7 Otomotiv Pazarlama M\u00fcd\u00fcr\u00fc Esra Arslanba\u015f Kaynak<\/strong>;  \u201c\u0130leti\u015fimin g\u00fcc\u00fcne inan\u0131yoruz. \u201cVeri Kullan\u0131m\u0131\u201d alan\u0131nda \u00f6d\u00fcl ald\u0131\u011f\u0131m\u0131z DCO & Local Campaign; Avis ve Budget markalar\u0131m\u0131z\u0131n hep g\u00fcncel ve yeni ileti\u015fim modelleri kullanmak amac\u0131yla, hedef kitlesine uygun, veri optimizasyonu yap\u0131labilen ve ger\u00e7ek zamanl\u0131 kampanyalar olu\u015fturma hedefinden ortaya \u00e7\u0131kt\u0131. Bu alanda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar\u0131n takdir g\u00f6rmesinden b\u00fcy\u00fck mutluluk duyuyoruz. \u0130DA\u2019ya organizasyon ve ekosisteme katk\u0131lar\u0131 i\u00e7in \u00e7ok te\u015fekk\u00fcr ederiz.\u201d dedi. <\/p>\n\n\n\n

Hedef kitleye \u00f6zel hedefleme ve kreatif \u00e7al\u0131\u015fmalar ile m\u00fc\u015fteri memnuniyeti art\u0131r\u0131ld\u0131<\/strong><\/p>\n\n\n\n

Yerel kampanya kurgular\u0131yla Avis ve Budget i\u00e7in vitrinlerinin daha fazla i\u015f yapmas\u0131n\u0131 sa\u011flamak ve T\u00fcrkiye\u2019nin bir\u00e7ok yerinde hizmet veren ofislerine fiziksel ma\u011faza trafi\u011fi \u00e7ekmek hedeflendi. DCO kampanyalar\u0131nda ise hedef kitle, ara\u00e7 modeli, ara\u00e7 g\u00f6r\u00fcn\u00fcm\u00fc, CTA ve banner boyutu baz\u0131nda Avis ve Budget i\u00e7in ayr\u0131 ayr\u0131 testler ger\u00e7ekle\u015ftirildi. Bu \u00e7al\u0131\u015fmalarla kullan\u0131c\u0131lar\u0131n ara\u00e7 kiralarken hangi de\u011fi\u015fkenleri dikkate ald\u0131klar\u0131, hangi durumlarda aksiyona ge\u00e7tikleri, trafik oranlar\u0131 ve ara\u00e7 kiralama i\u015flemleri \u00f6l\u00e7\u00fcld\u00fc. Yerel kampanya taraf\u0131nda ise Avis ve Budget\u2019\u0131n t\u00fcm ofisleri GMB platformuna kaydedildi. Ard\u0131ndan bu modele uygun kreatifler haz\u0131rland\u0131, eri\u015fim t\u0131klama, telefon aramalar\u0131 ve yol tarifi alma gibi metrikler \u00f6l\u00e7\u00fcmlendi.<\/p>\n\n\n\n

Rakamlarla Uygulama Sonu\u00e7lar\u0131;<\/strong><\/p>\n\n\n\n

Avis Local Campaign: 85M eri\u015fim, 5.5K ma\u011faza ziyareti, 37K arama, 87K yol tarifi ve 4.6K web sitesi ziyareti<\/p>\n\n\n\n

Budget Local campaign: 56M eri\u015fim, 1.6K ma\u011faza ziyareti, 12.6K arama, 66.4K yol tarifi ve 2.6K web sitesi ziyareti<\/p>\n\n\n\n

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Otoko\u00e7 Otomotiv b\u00fcnyesinde faaliyet g\u00f6steren ve d\u00fcnyan\u0131n en b\u00fcy\u00fck ara\u00e7 kiralama markalar\u0131 aras\u0131nda yer alan Avis ve Budget, yeni nesil ileti\u015fim modelleri olan DCO ve Local Campaign ile PR\u0130DA \u0130leti\u015fim \u00d6d\u00fclleri 2021\u2019de \u201cVeri Kullan\u0131m\u0131\u201d alan\u0131nda \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Otoko\u00e7 Otomotiv, \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 \u015eirketleri Derne\u011fi (\u0130DA) taraf\u0131ndan d\u00fczenlenen PR\u0130DA \u0130leti\u015fim \u00d6d\u00fclleri 2021\u2019de Avis ve Budget markalar\u0131 […]<\/p>\n","protected":false},"author":4,"featured_media":3485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/06\/1622532651_d__l_raw.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/3477"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=3477"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/3477\/revisions"}],"predecessor-version":[{"id":3486,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/3477\/revisions\/3486"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/3485"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=3477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=3477"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=3477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}