{"id":4045,"date":"2021-09-07T20:18:38","date_gmt":"2021-09-07T17:18:38","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=4045"},"modified":"2021-09-07T20:18:43","modified_gmt":"2021-09-07T17:18:43","slug":"mercedes-benz-iaa-mobilityye-damgasini-vurdu","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2021\/09\/07\/mercedes-benz-iaa-mobilityye-damgasini-vurdu\/","title":{"rendered":"Mercedes-Benz, IAA MOBILITY\u2019ye damgas\u0131n\u0131 vurdu"},"content":{"rendered":"\n<ul><li><strong>Mercedes-Benz, 7-12 Eyl\u00fcl 2021 tarihleri aras\u0131nda M\u00fcnih\u2019te d\u00fczenlenen IAA MOBILITY\u2019de 7\u2019si tamamen elektrikli, toplamda 10 adet d\u00fcnya lansman\u0131 ger\u00e7ekle\u015ftiriyor.<\/strong><\/li><li><strong>Uluslararas\u0131 Otomobil Fuar\u0131\u2019n\u0131n (IAA) bu y\u0131lki y\u0131ld\u0131zlar\u0131 aras\u0131nda en fazla dikkat \u00e7eken ve ayn\u0131 zamanda d\u00fcnya lansman\u0131 yap\u0131lan elektrikli modelleri, EQB 350 4MATIC, Yeni EQE, Mercedes-AMG EQS 53 4MATIC+, Concept Mercedes-Maybach EQS, Concept Mercedes-Benz EQG, Concept EQT ve smart Concept #1 idi.<\/strong><\/li><li><strong>Marka ayr\u0131ca, Mercedes-AMG GT 63 SE PERFORMANCE, C-Serisi All-Terrain ve S 680 GUARD 4MATIC\u2019in de d\u00fcnya lansmanlar\u0131n\u0131 ger\u00e7ekle\u015ftirdi.<\/strong><\/li><\/ul>\n\n\n\n<p>7-12 Eyl\u00fcl 2021 tarihleri aras\u0131nda M\u00fcnih\u2019te d\u00fczenlenen IAA MOBILITY fuar\u0131nda Mercedes-Benz, yeni modellerini m\u00fc\u015fterilerinin be\u011fenisine sunarken ayn\u0131 zamanda fuar boyunca ileti\u015fim esasl\u0131 ve deneyimsel bir marka olarak \u00f6n plana \u00e7\u0131k\u0131yor. Marka, bu y\u0131l ilk kez ger\u00e7ekle\u015fen IAA MOBILITY konseptiyle, Uluslararas\u0131 Otomobil Fuar\u0131\u2019n\u0131n (IAA) sunmu\u015f oldu\u011fu t\u00fcm teknolojik f\u0131rsatlardan yararlan\u0131yor. Mercedes-Benz, \u015fehir merkezindeki Mavi Hat ve sergi merkezinde \u00e7e\u015fitli temal\u0131 deneyimlerle, s\u0131f\u0131r emisyonlu, s\u00fcrd\u00fcr\u00fclebilir ve dijital bir gelece\u011fe duygusal olarak somut bir ge\u00e7i\u015f yap\u0131yor. Mercedes-Benz \u201celektri\u011fin \u00f6nc\u00fcs\u00fc\u201d olma iddias\u0131n\u0131 IAA Mobility\u2019de bir kez daha g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n<p><strong>Mercedes-Benz, g\u00fcncel ve gelecekteki t\u00fcm elektrikli ula\u015f\u0131m \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini sergiliyor<\/strong><\/p>\n\n\n\n<p>10 adet d\u00fcnya tan\u0131t\u0131m\u0131ndan 7\u2019si tamamen elektrikli modellerden olu\u015fuyor. Bu, elektrikliye ge\u00e7i\u015f s\u00fcrecinin t\u00fcm markalarda kazanm\u0131\u015f oldu\u011fu ivmeyi g\u00f6zler \u00f6n\u00fcne seriyor. Mercedes-Benz, kompakt s\u0131n\u0131ftan performansl\u0131 l\u00fcks sedana ve MPV\u2019ye kadar t\u00fcm elektrikli ara\u00e7 portf\u00f6y\u00fcn\u00fc Odeonsplatz\u2019da sergiliyor. <strong>EQB 350 4MATIC<\/strong>, <strong>EQE 350<\/strong>, <strong>Mercedes-AMG EQS 53 4MATIC+<\/strong>, <strong>Concept Mercedes-Maybach EQS<\/strong>, <strong>Concept Mercedes-Benz EQG<\/strong>, <strong>Concept EQT<\/strong> ve <strong>smart Concept #1<\/strong> olmak \u00fczere 7 yeni tamamen elektrikli arac\u0131n d\u00fcnya lansman\u0131 ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n<p>Mercedes-EQ modellerinden <strong>EQA 250<\/strong>, <strong>EQC 400 4MATIC<\/strong>, <strong>EQS 580 4MATIC<\/strong>, <strong>EQV 300<\/strong>, <strong>smart EQ fortwo coup\u00e9<\/strong> ve <strong>smart EQ fortwo cabrio<\/strong> da fuardaki yerini ald\u0131. B\u00f6ylece Mercedes-Benz, sahip oldu\u011fu t\u00fcm markalar\u0131yla s\u00fcrd\u00fcr\u00fclebilir bir marka deneyimi yarat\u0131yor ve \u201cElektrikte \u00d6nc\u00fc Olma\u201d stratejisinin temelini olu\u015fturuyor.<\/p>\n\n\n\n<p><strong>D\u00fcnya lansmanlar\u0131 yaln\u0131zca elektrikliler ile s\u0131n\u0131rl\u0131 de\u011fil<\/strong><\/p>\n\n\n\n<p>Stand\u0131n ortas\u0131nda yeni ba\u015fka ara\u00e7lar da sergileniyor. Yeni tamamen elektrikli EQE ve Mercedes-AMG EQS\u2019e ek olarak IAA\u2019da g\u00f6r\u00fcc\u00fcye \u00e7\u0131kan di\u011fer modeller de mevcut. Mercedes-AMG\u2019nin ilk performansl\u0131 hibrit modeli <strong>Mercedes-AMG GT 63 SE PERFORMANCE<\/strong> (a\u011f\u0131rl\u0131kl\u0131, ortalama yak\u0131t t\u00fcketimi: 8,6 lt\/100 km; a\u011f\u0131rl\u0131kl\u0131, ortalama enerji t\u00fcketimi: 10,3 kWsa\/100 km; a\u011f\u0131rl\u0131kl\u0131, ortalama CO2 emisyonu: 196 gr\/km) ve <strong>C-Serisi All-Terrain<\/strong> haricinde bir de yeni <strong>S 680 GUARD 4MATIC<\/strong> (ortalama yak\u0131t t\u00fcketimi: 19,5 lt\/100 km; ortalama CO2 emisyonu: 442 gr\/km) ilk defa g\u00f6zler \u00f6n\u00fcne sergileniyor.<\/p>\n\n\n\n<p><strong>Mercedes-Benz AG \u0130leti\u015fim ve Pazarlamadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Bettina Fetzer<\/strong>; \u201cIAA MOBILITY konsepti, diyalo\u011fa dayal\u0131 ve deneyimsel bir formatta yeni hedef gruplara hitap etti\u011fimiz ve sosyal konulara odakland\u0131\u011f\u0131m\u0131z Frankfurt\u2019taki IAA 2017 ve 2019\u2019daki yakla\u015f\u0131m\u0131m\u0131z ile baz\u0131 y\u00f6nlerden benzerlik g\u00f6steriyor. Bu nedenle yeni IAA Mobility format\u0131n\u0131 memnuniyetle kar\u015f\u0131l\u0131yoruz. M\u00fcnih\u2019te insanlar\u0131n etkile\u015fimde bulunabilece\u011fi ortak alanlar yarat\u0131yoruz. Her \u015feyi kapsayan ve \u00e7a\u011fda\u015f bir marka deneyimi sunuyor ve gelece\u011fin ula\u015f\u0131m\u0131 i\u00e7in yenilik\u00e7i, s\u00fcrd\u00fcr\u00fclebilir, dijital \u00e7\u00f6z\u00fcmler ve hizmetler sunuyoruz.\u201d dedi.<\/p>\n\n\n\n<p><strong>Mercedes-Benz i\u00e7in fuarlar verimli bir pazarlama arac\u0131,<\/strong> \u00e7\u00fcnk\u00fc bir\u00e7ok ki\u015fi markayla k\u0131sa s\u00fcrede temas sa\u011fl\u0131yor. Ziyaret\u00e7iler, \u00fcr\u00fcn ve hizmetleri deneyimleyebiliyor ve do\u011frudan uzmanlarla konu\u015fabiliyor. \u00d6rne\u011fin 2019 IAA\u2019da Mercedes-Benz stand\u0131na iki haftada 561.000\u2019in \u00fczerinde ki\u015fi geldi. Ancak, m\u00fc\u015fteri ihtiya\u00e7lar\u0131 de\u011fi\u015fiyor. Mercedes-Benz i\u00e7in zaman\u0131n ruhuna ve toplumun gereksinim ve g\u00fcncel sorunlar\u0131na uygun fuar format\u0131 geli\u015ftirmek \u00f6nem kazan\u0131yor. Yeni IAA konsepti, s\u00fcrd\u00fcr\u00fclebilirlik ve gelece\u011fin ula\u015f\u0131m\u0131na odaklanma d\u0131\u015f\u0131nda \u201cA\u00e7\u0131k Alan\u201d, \u201cMavi Hat\u201d ve \u201cZirve\u201d gibi sunum se\u00e7enekleriyle bunu ba\u015far\u0131yor.<\/p>\n\n\n\n<p><strong>A\u00e7\u0131k Alan: Odeonsplatz\u2019da kapsaml\u0131 marka deneyimi ve canl\u0131 sanat alan\u0131<\/strong><\/p>\n\n\n\n<p>\u015eehir merkezindeki Odeonsplatz\u2019daki A\u00e7\u0131k Alan deneyimi, Mercedes-Benz\u2019in s\u00fcrd\u00fcr\u00fclebilir i\u015f stratejisi ile \u00f6rt\u00fc\u015f\u00fcyor ve otomotiv kavram\u0131n\u0131n \u00f6tesine ge\u00e7iyor. G\u00fcncel ve gelece\u011fin tamamen elektrikli ara\u00e7lar\u0131ndan olu\u015fan s\u00fcrd\u00fcr\u00fclebilirlik konulu bir sergi sanat eserleriyle ve ak\u015famlar\u0131 ise bir sahne performans\u0131 ile birle\u015ftiriliyor. \u201c\u00c7a\u011fda\u015f ve l\u00fcks bir marka olarak Mercedes-Benz, kendini s\u00fcrd\u00fcr\u00fclebilirli\u011fe adam\u0131\u015f durumda.\u201d ifadelerini kullanan <strong>Bettina Fetzer<\/strong>; \u201c\u00d6ncelikle sadece tamamen elektrikli ara\u00e7lar\u0131 g\u00f6steriyoruz. Ayr\u0131ca firma olarak \u015fehirlerin sosyal ve k\u00fclt\u00fcrel hayat\u0131na da katk\u0131 sa\u011flamak istiyoruz. Ziyaret\u00e7ilere ve kent sakinlerine kentsel ula\u015f\u0131m\u0131n \u00f6tesinde ilham vermek ve g\u00fc\u00e7l\u00fc, ileriye d\u00f6n\u00fck bir Mercedes-Benz imaj\u0131 yaratmak istiyoruz.\u201d diyor. \u201cA\u00e7\u0131k Alan\u201d \u00fccretsiz ve herkese a\u00e7\u0131k.<\/p>\n\n\n\n<p>Ara\u00e7lar\u0131n \u00e7o\u011fu her taraf\u0131 a\u00e7\u0131k olan zemin katta bulunuyor. Onun \u00fczerinde, ortada b\u00fck\u00fclm\u00fc\u015f bir levha, al\u00e7ak bir \u201cV\u201d \u015feklinde y\u00fckseliyor ve g\u00f6rsel olarak farkl\u0131 iki alan \u00fczerinde bir \u00e7at\u0131 olu\u015fturuyor. Mercedes-EQ alan\u0131nda ara\u00e7lardan daha fazlas\u0131 sergileniyor. Burada, aktarma organlar\u0131 teknolojisi (EQS aktarma organlar\u0131), \u00f6zg\u00fcn Mercedes-EQ tasar\u0131m\u0131 ve uygun \u015farj \u00e7\u00f6z\u00fcmleri ile ilgili sergiler bulunuyor. Bu alan\u0131n tasar\u0131m\u0131 do\u011fa ile teknoloji aras\u0131ndaki yak\u0131n ili\u015fkiyi ima ediyor. \u0130kinci alan Mercedes-Maybach, Mercedes-AMG ve smart markalar\u0131n ara\u00e7lar\u0131na ev sahipli\u011fi yap\u0131yor. Bireysel marka kimlikleri, marka esteti\u011finin yeniden yorumlanmas\u0131yla a\u00e7\u0131k\u00e7a vurgulan\u0131yor ve birbirinden ayr\u0131l\u0131yor. Bunun i\u00e7in k\u0131lavuz olarak \u201ckentsel yal\u0131nl\u0131k\u201d terimi kullan\u0131l\u0131yor. Kaliteli tasar\u0131m, markalar\u0131 birbirinden ay\u0131ran ve genel alan i\u00e7inde bir \u00e7er\u00e7eve olu\u015fturan basit yap\u0131larla \u00e7ekici bir z\u0131tl\u0131k sa\u011fl\u0131yor.<\/p>\n\n\n\n<p><strong>Ye\u015fil alan, y\u00fczen sanat ve neo-klasik konserler ile y\u00fcr\u00fcyen \u00e7at\u0131<\/strong><\/p>\n\n\n\n<p>Zemin kat\u0131n \u00fczerindeki b\u00fck\u00fclm\u00fc\u015f levha, \u00fczerinde y\u00fcr\u00fcme olana\u011f\u0131 sunan bir \u00e7at\u0131 olu\u015fturuyor. Bu alan bir park gibi ye\u015filliklerle kapl\u0131 ve y\u00fcr\u00fcy\u00fc\u015fe elveri\u015fli bir alan sunuyor. Manzaral\u0131 bir yol, Mercedes-Benz i\u015f stratejisinin s\u00fcrd\u00fcr\u00fclebilirlik temalar\u0131n\u0131 ilgi \u00e7ekici bir \u015fekilde sunan \u201cye\u015fil bir yol\u201d \u015feklini al\u0131yor.<\/p>\n\n\n\n<p>ABD\u2019li heykelt\u0131ra\u015f Janet Echelman\u2019\u0131n \u201cEarthtime 1.26 M\u00fcnih\u201d ad\u0131ndaki heykeli, parka benzeyen manzaran\u0131n \u00fczerinde as\u0131l\u0131 duruyor. 24 x 21 metrelik sanat eseri, do\u011fan\u0131n g\u00fc\u00e7leri nedeniyle s\u00fcrekli bir ak\u0131\u015f halinde ve bu nedenle ekosistemimizin dinamiklerini simgeliyor. Heykel, bal\u0131k a\u011f\u0131 gibi dokunmu\u015f geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir y\u00fcksek teknoloji liflerden yap\u0131ld\u0131. R\u00fczgar, ya\u011fmur ve \u0131\u015f\u0131k s\u00fcrekli olarak a\u011f\u0131n \u015feklini ve rengini de\u011fi\u015ftiriyor. Renkli LED \u0131\u015f\u0131klar, ak\u0131c\u0131 bir \u015fekilde hareket eden \u015fekillerin karanl\u0131kta parlamas\u0131n\u0131 sa\u011fl\u0131yor. Sanat eseri, Odeonsplatz\u2019\u0131 Ekim 2021\u2019in ba\u015f\u0131na kadar s\u00fcsleyecek.<\/p>\n\n\n\n<p>A\u00e7\u0131k Alan, ayn\u0131 zamanda, \u0131\u015f\u0131kland\u0131r\u0131lm\u0131\u015f heykelin alt\u0131nda \u201cMercedes-Benz taraf\u0131ndan sunulan Yapay Ruh\u201d ad\u0131nda bir m\u00fczik prod\u00fcksiyonunun yer ald\u0131\u011f\u0131 bir ak\u015fam konseri mekan\u0131. 7-11 Eyl\u00fcl tarihleri aras\u0131nda her ak\u015fam, elektronik ve akustik m\u00fczik aras\u0131ndaki s\u0131n\u0131rlar\u0131 a\u015fan, d\u00fcnyaca \u00fcnl\u00fc neo-klasik sanat\u00e7\u0131lar\u0131n performanslar\u0131 olacak: Brandt Brauer Frick (7\/9), Rival Consoles (8\/9), Lisa Morgenstern (9\/9), Stimming x Lambert (10\/9) ve Hania Rani (11\/9). Mimari, g\u00f6rsel sanat ve m\u00fczi\u011fin etkile\u015fimi, Odeonsplatz\u2019daki Mercedes-Benz A\u00e7\u0131k Alan\u0131\u2019n\u0131 sanat i\u00e7in canl\u0131 bir mekan haline getiriyor.<\/p>\n\n\n\n<p><strong>Zirve: gelece\u011fin ula\u015f\u0131m\u0131 i\u00e7in dijital teknolojiler ve hizmetler<\/strong><\/p>\n\n\n\n<p>B3 sergi salonundaki Zirve\u2019de, gelece\u011fin ula\u015f\u0131m\u0131 i\u00e7in yaz\u0131l\u0131ma odaklan\u0131l\u0131yor. \u0130leti\u015fime y\u00f6nelik \u00e7e\u015fitli f\u0131rsatlar sunan \u00e7e\u015fitli tematik alanlar, Mercedes-Benz\u2019in dijitalle\u015fmeyi ilerletmek i\u00e7in ald\u0131\u011f\u0131 b\u00fct\u00fcnsel yakla\u015f\u0131m\u0131 sergiliyor. Fuar stand\u0131 fiziksel bir a\u011f \u015feklinde; ayd\u0131nlat\u0131lm\u0131\u015f kiri\u015fler, d\u00f6rt b\u00f6l\u00fcm\u00fc merkezi bir alan etraf\u0131nda grupland\u0131ran bir a\u00e7\u0131k mekan yap\u0131s\u0131 olu\u015fturmak i\u00e7in duvar elemanlar\u0131n\u0131 birbirine ba\u011fl\u0131yor.<\/p>\n\n\n\n<ul><li>\u201cOtonom S\u00fcr\u00fc\u015f &#8211; Sonraki seviye: DRIVE PILOT\u201d s\u00fcr\u00fc\u015f destek sistemleri, park asistanlar\u0131 ve zaten S-Serisi ve EQS\u2019de kullan\u0131mda olan 3. seviye \u00fcst d\u00fczey otonom s\u00fcr\u00fc\u015f DRIVE PILOT hakk\u0131nda bilgi sa\u011fl\u0131yor.<\/li><li>\u201cMobil Eri\u015fim &#8211; Mercedes me\u2019nin dijital ekosistemi\u201d, Mercedes me, EQ ready veya Mercedes me Green Charge gibi dijital hizmetlerin yan\u0131 s\u0131ra dijital otomobil anahtar\u0131 veya Otomatik Vale Park gibi teknolojilere odaklan\u0131yor.<\/li><li>\u201cGelece\u011fin Aray\u00fczleri &#8211; VISION AVTR\u2019nin ilham verici d\u00fcnyas\u0131\u201d \u00f6nc\u00fc VISION AVTR konsept otomobiliyle mobilitenin gelece\u011fine kapsaml\u0131 bir bak\u0131\u015f sunuyor. D\u00fc\u015f\u00fcnce g\u00fcc\u00fc (Beyin Bilgisayar Aray\u00fcz\u00fc teknolojisi) kullanarak kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fcn nas\u0131l y\u00f6netilece\u011fini g\u00f6steriyor. Ayr\u0131ca, geleneksel g\u00f6sterge paneli yerine kavisli ekran mod\u00fcl\u00fc arac\u0131l\u0131\u011f\u0131yla yolcular ve d\u0131\u015f d\u00fcnya aras\u0131ndaki g\u00f6rsel ba\u011flant\u0131y\u0131 sa\u011fl\u0131yor. Bunun d\u0131\u015f\u0131nda, enerji ve bilgi ak\u0131\u015f\u0131n\u0131n dijital n\u00f6ronlarla, ara\u00e7 ve s\u00fcr\u00fcc\u00fc aras\u0131ndaki biyometrik ba\u011flant\u0131yla g\u00f6rselle\u015ftiriliyor.<\/li><li>\u201cSorunsuz Entegrasyon \u2013 MBUX\u2019un b\u00fct\u00fcnsel yard\u0131m\u0131\u201d, di\u011fer unsurlar\u0131n yan\u0131 s\u0131ra yapay zekaya sahip MBUX bilgi-e\u011flence sistemi, MBUX Hyperscreen, ki\u015fiselle\u015ftirme se\u00e7enekleri, ses kontroll\u00fc ak\u0131ll\u0131 ev entegrasyonu ve ara\u00e7 i\u00e7i ofis i\u015flevlerini \u00f6ne \u00e7\u0131kar\u0131yor.<\/li><\/ul>\n\n\n\n<p><strong>Mavi Hat: elektrikli ve otonom test s\u00fcr\u00fc\u015fleri<\/strong><\/p>\n\n\n\n<p>Mavi Hat, elektrikli s\u00fcr\u00fc\u015f\u00fc deneyimlemenin ve iklime zarar vermeyen ula\u015f\u0131m\u0131n heyecan\u0131n\u0131 ya\u015faman\u0131n en pratik yolu. Fuar alanlar\u0131 ile \u015fehir merkezi aras\u0131ndaki g\u00fczergahta test s\u00fcr\u00fc\u015fleri i\u00e7in 40 ara\u00e7 bulunuyor. Mercedes-EQ, Mercedes-Benz ve smart markalar\u0131na ait 31 tamamen elektrikli model (EQA, EQC, EQS, EQV ve smart EQ fortwo coup\u00e9 ve cabrio) d\u0131\u015f\u0131nda A-Serisi\u2019nden GLE\u2019ye kadar 9 Mercedes-Benz \u015farj edilebilir hibrit ara\u00e7. IAA ziyaret\u00e7ileri, bu ara\u00e7lar\u0131 s\u00fcrerek ve Mercedes-Benz uzmanlar\u0131yla konu\u015farak, g\u00fcncel elektrikli ula\u015f\u0131m\u0131 bizzat deneyimleyebiliyor. Marka buna ek olarak, otonom s\u00fcr\u00fc\u015f teknolojisi tan\u0131t\u0131mlar\u0131yla gelece\u011fe \u0131\u015f\u0131k tutuyor. Hava durumuna ve trafi\u011fe ba\u011fl\u0131 olarak, EQS\u2019deki DRIVE PILOT ile Mavi Hat \u00fczerinde k\u0131smen veya ko\u015fullu otonom s\u00fcr\u00fc\u015f m\u00fcmk\u00fcn oluyor. Mercedes-Benz, ayr\u0131ca fuar merkezindeki otoparkta S-Serisi\u2019nin AKILLI PARK P\u0130LOT (Otomatik Vale Park) ile tam otomatik ve s\u00fcr\u00fcc\u00fc olmadan park etme parktan \u00e7\u0131kma becerilerini g\u00f6steriyor.<\/p>\n\n\n\n<p><strong>#MBIAA21 &#8211; t\u00fcm yenilikleri ve etkinlikleri dijital olarak deneyimleme<\/strong><\/p>\n\n\n\n<p>Mercedes-Benz, mercedes-benz.com web sitesi ve #MBIAA21 etiketi \u00fczerinden IAA boyunca t\u00fcm yeni \u00fcr\u00fcnler, konular ve etkinlikler hakk\u0131nda bilgiler payla\u015f\u0131yor. Ayr\u0131ca l\u00fcks otomobil \u00fcreticisi VDA\u2019n\u0131n IAA uygulamas\u0131nda da temsil ediliyor. IAA bileti olan herkes bu uygulama \u00fczerinden Mavi Hat i\u00e7in test s\u00fcr\u00fc\u015f\u00fc rezervasyonu yapabiliyor. Ayr\u0131ca anl\u0131k test s\u00fcr\u00fc\u015fleri i\u00e7in do\u011frudan test ara\u00e7lar\u0131 noktas\u0131nda da rezervasyon yap\u0131labiliyor. \u201cEXOS Odeonsplatz\u201d bir di\u011fer deneyim uygulamas\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu uygulama A\u00e7\u0131k Alan ve Zirve\u2019de Mercedes-Benz hakk\u0131nda ve ayr\u0131ca \u00e7e\u015fitli pazarlama konular\u0131 hakk\u0131nda derinlemesine bilgiler sunuyor. Bu uygulama M\u00fcnih\u2019e gidemeyenler i\u00e7in sanal olarak orada bulunma olana\u011f\u0131 yarat\u0131yor. Uygulama ayr\u0131ca alandaki ziyaret\u00e7iler i\u00e7in, \u00f6zel dijital i\u00e7eriklerle A\u00e7\u0131k Alan\u2019daki \u00e7e\u015fitli temas noktalar\u0131 hakk\u0131nda daha fazla i\u00e7erik sunuyor. Ziyaret\u00e7iler, NFC \u00e7iplerini tarayarak \u00e7e\u015fitli konularda daha fazla bilgiye ula\u015fabiliyor ve ara\u00e7 fonksiyonlar\u0131n\u0131 ke\u015ffedebiliyor. Ayr\u0131ca, EXOS uygulamas\u0131 kullan\u0131c\u0131lar\u0131 yar\u0131\u015fmalara kat\u0131labiliyor ve \u00f6rne\u011fin \u201cMercedes-Benz taraf\u0131ndan sunulan Yapay Ruh\u201d konserlerine \u00f6zel eri\u015fim (i\u00e7ecekler dahil) kazanabiliyor.<strong><\/strong><\/p>\n\n\n\n<p><strong>Mercedes-Benz\u2019in IAA MOBILITY 2021 ile ilgili video sunumu i\u00e7in: <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=JFoJeO1_22M\">https:\/\/www.youtube.com\/watch?v=JFoJeO1_22M<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_01-1024x682.jpg\" alt=\"\" class=\"wp-image-4046\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_01-1024x682.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_01-300x200.jpg 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height=\"634\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_02_Concept_EQG-1024x634.jpg\" alt=\"\" class=\"wp-image-4047\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_02_Concept_EQG-1024x634.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_02_Concept_EQG-300x186.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_02_Concept_EQG-768x475.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_02_Concept_EQG-1536x951.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_02_Concept_EQG-150x93.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_02_Concept_EQG-696x431.jpg 696w, 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class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_05_EQS-1024x576.jpg\" alt=\"\" class=\"wp-image-4050\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_05_EQS-1024x576.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_05_EQS-300x169.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_05_EQS-768x432.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_05_EQS-1536x864.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_05_EQS-150x84.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_05_EQS-696x392.jpg 696w, 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http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG-GT-63-S-E-PERFORMANCE-2-768x512.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG-GT-63-S-E-PERFORMANCE-2-150x100.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG-GT-63-S-E-PERFORMANCE-2-696x464.jpg 696w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG-GT-63-S-E-PERFORMANCE-2-1068x712.jpg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-AMG-GT-63-S-E-PERFORMANCE-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz, 7-12 Eyl\u00fcl 2021 tarihleri aras\u0131nda M\u00fcnih\u2019te d\u00fczenlenen IAA MOBILITY\u2019de 7\u2019si tamamen elektrikli, toplamda 10 adet d\u00fcnya lansman\u0131 ger\u00e7ekle\u015ftiriyor. Uluslararas\u0131 Otomobil Fuar\u0131\u2019n\u0131n (IAA) bu y\u0131lki y\u0131ld\u0131zlar\u0131 aras\u0131nda en fazla dikkat \u00e7eken ve ayn\u0131 zamanda d\u00fcnya lansman\u0131 yap\u0131lan elektrikli modelleri, EQB 350 4MATIC, Yeni EQE, Mercedes-AMG EQS 53 4MATIC+, Concept Mercedes-Maybach EQS, Concept Mercedes-Benz EQG, Concept [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[25],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2021\/09\/Mercedes-Benz@IAA-Mobility-2021_01.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/4045"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=4045"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/4045\/revisions"}],"predecessor-version":[{"id":4054,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/4045\/revisions\/4054"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/4046"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=4045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=4045"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=4045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}