{"id":4994,"date":"2022-01-24T21:24:11","date_gmt":"2022-01-24T18:24:11","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=4994"},"modified":"2022-01-24T21:24:17","modified_gmt":"2022-01-24T18:24:17","slug":"karsandan-kuzey-amerika-pazari-icin-stratejik-is-birligi","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2022\/01\/24\/karsandan-kuzey-amerika-pazari-icin-stratejik-is-birligi\/","title":{"rendered":"Karsan\u2019dan Kuzey Amerika Pazar\u0131 \u0130\u00e7in Stratejik \u0130\u015f Birli\u011fi"},"content":{"rendered":"\n

Mobilitenin gelece\u011finde bir ad\u0131m \u00f6nde olma vizyonuyla \u00e7a\u011f\u0131n ihtiya\u00e7lar\u0131na uygun toplu ta\u015f\u0131ma \u00e7\u00f6z\u00fcmleri sunan Karsan, global bir marka olma yolunda ilerleyi\u015fine h\u0131zla devam ediyor. Bir\u00e7ok Avrupa kentinin ula\u015f\u0131m altyap\u0131s\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne elektrikli \u00fcr\u00fcn gam\u0131yla destek veren ve kal\u0131c\u0131 bir ba\u015far\u0131 sa\u011flayan Karsan, Kuzey Amerika pazar\u0131 i\u00e7in de \u00f6nemli bir ad\u0131m att\u0131. Bu kapsamda Karsan, Kanada\u2019n\u0131n \u00f6nde gelen otob\u00fcs tedarik\u00e7isi ve bak\u0131m hizmetleri sa\u011flay\u0131c\u0131s\u0131 Damera \u015firketiyle el s\u0131k\u0131\u015ft\u0131. Anla\u015fmayla, b\u00f6lgenin k\u00f6kl\u00fc \u015firketlerinden Mississauga Bus Group of Companies\u2019e ba\u011fl\u0131 Damera Bus Sales Canada Corp., Karsan\u2019\u0131n Kanada distrib\u00fct\u00f6r\u00fc olarak yayg\u0131n a\u011f\u0131yla sat\u0131\u015f ve sat\u0131\u015f sonras\u0131 deste\u011fi sa\u011flamaya ba\u015flad\u0131. Konuyu de\u011ferlendiren Karsan CEO\u2019su Okan Ba\u015f; \u201cK\u00fcresel alandaki i\u015f birliklerimizi stratejimiz do\u011frultusunda Kuzey Amerika\u2019da Kanada ile s\u00fcrd\u00fcr\u00fcyoruz. Bu kapsamda Damera \u015firketi ile distrib\u00fct\u00f6rl\u00fck anla\u015fmas\u0131 imzalad\u0131k. Hemen ard\u0131ndan A\u011fustos ay\u0131nda, ABD\u2019nin \u00f6nde gelen ula\u015f\u0131m teknolojileri fuar\u0131 olan ACT\u2019te sergiledi\u011fimiz e-JEST arac\u0131m\u0131z\u0131 Damera\u2019ya teslim ettik. e-JEST, halihaz\u0131rda Kuzey Amerika\u2019da m\u00fc\u015fteri tan\u0131t\u0131mlar\u0131 kapsam\u0131nda b\u00fcy\u00fck bir ilgiyle dola\u015f\u0131yor. Elektrikli \u00fcr\u00fcn ailemizin bir di\u011fer \u00fcyesi Otonom e-ATAK arac\u0131m\u0131z\u0131 kamp\u00fcslerinde \u00e7al\u0131\u015fmas\u0131 \u00fczere ABD\u2019de yer alan Michigan State University\u2019e g\u00f6nderdik. Bir rota \u00fczerinde testleri yap\u0131lan Otonom e-ATAK\u2019\u0131n, gelecek sene ba\u015f\u0131nda ise kamp\u00fcste \u00f6\u011frencileri, \u00f6\u011fretim g\u00f6revlilerini ve di\u011fer personelleri ta\u015f\u0131mas\u0131 ama\u00e7lan\u0131yor. Karsan e-JEST ile birlikte elektrikli \u00fcr\u00fcn gam\u0131m\u0131z\u0131n Kuzey Amerika pazar\u0131nda \u00f6n\u00fcm\u00fczdeki d\u00f6nemde etkin bir \u015fekilde yer almas\u0131n\u0131 hedefliyor ve bu y\u00f6ndeki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 t\u00fcm h\u0131z\u0131yla s\u00fcrd\u00fcr\u00fcyoruz\u201d diye konu\u015ftu. Modern ve teknolojik \u00fcr\u00fcn yelpazesiyle toplu ta\u015f\u0131ma \u00e7\u00f6z\u00fcmleri sunan Karsan, ihracat hedefi kapsam\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n\u0131 Kuzey Amerika pazar\u0131na da ta\u015f\u0131yor. Globalle\u015fme hedefiyle \u00fcr\u00fcn gam\u0131n\u0131 s\u00fcrekli g\u00fcncel tutan ve elektrikli ara\u00e7lar\u0131yla Avrupa\u2019da \u00f6nemli sat\u0131\u015f ba\u015far\u0131lar\u0131 kazanan Karsan, Kanada\u2019n\u0131n \u00f6nde gelen otob\u00fcs \u015firketlerinden Damera Bus Sales Canada Corp. ile anla\u015ft\u0131. \u0130\u015f birli\u011fi kapsam\u0131nda tecr\u00fcbeli otob\u00fcs ve ula\u015f\u0131m \u015firketi Mississauga Bus Group of Companies\u2019a ba\u011fl\u0131 Damera, Karsan\u2019\u0131n Kanada\u2019daki yetkili distrib\u00fct\u00f6r\u00fc oldu. Uzman kadrosuyla Kanada\u2019da yayg\u0131n bir a\u011fa sahip olan Damera, Karsan markal\u0131 \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 ve sat\u0131\u015f sonras\u0131 hizmetleri konusunda faaliyet g\u00f6stermeye ba\u015flad\u0131. Konuyu de\u011ferlendiren Karsan CEO\u2019su Okan Ba\u015f, Avrupa\u2019dan sonra Kuzey Amerika\u2019y\u0131 da hedef pazar olarak belirlediklerini ifade ederek, \u201cK\u00fcresel alandaki i\u015f birliklerimizi stratejimiz do\u011frultusunda Kuzey Amerika\u2019da Kanada ile s\u00fcrd\u00fcr\u00fcyoruz. Bu kapsamda Damera \u015firketi ile distirb\u00fct\u00f6rl\u00fck anla\u015fmas\u0131 imzalad\u0131k. Hemen ard\u0131ndan ge\u00e7ti\u011fimiz A\u011fustos ay\u0131nda, ABD\u2019nin \u00f6nde gelen ula\u015f\u0131m teknolojileri fuar\u0131 olan ACT\u2019te sergiledi\u011fimiz e-JEST arac\u0131m\u0131z\u0131 Damera\u2019ya teslim ettik. e-JEST, halihaz\u0131rda Kuzey Amerika\u2019da m\u00fc\u015fteri tan\u0131t\u0131mlar\u0131 kapsam\u0131nda b\u00fcy\u00fck bir ilgiyle dola\u015f\u0131yor. Karsan e-JEST ile birlikte elektrikli \u00fcr\u00fcn gam\u0131m\u0131z\u0131n Kuzey Amerika pazar\u0131nda \u00f6n\u00fcm\u00fczdeki d\u00f6nemde etkin bir \u015fekilde yer almas\u0131n\u0131 hedefliyor ve bu y\u00f6ndeki \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 t\u00fcm h\u0131z\u0131yla s\u00fcrd\u00fcr\u00fcyoruz\u201d diye konu\u015ftu. Kuzey Amerika pazar\u0131na y\u00f6nelik Karsan\u2019\u0131n di\u011fer \u00e7al\u0131\u015fmalar\u0131na da de\u011finen Ba\u015f, \u201cElektrikli \u00fcr\u00fcn ailemizin bir di\u011fer \u00fcyesi Otonom e-ATAK arac\u0131m\u0131z\u0131, kamp\u00fcslerinde \u00e7al\u0131\u015fmas\u0131 \u00fczere ABD\u2019de yer alan Michigan State University\u2019e g\u00f6nderdik. Bir rota \u00fczerinde testleri yap\u0131lan Otonom e-ATAK, gelecek sene ba\u015f\u0131nda ise kamp\u00fcste \u00f6\u011frencileri, \u00f6\u011fretim g\u00f6revlilerini ve di\u011fer personelleri ta\u015f\u0131mas\u0131 ama\u00e7lan\u0131yor. Ge\u00e7ti\u011fimiz haftalarda ilk deneme s\u00fcr\u00fc\u015fleri \u00f6\u011frenciler e\u015fli\u011finde ger\u00e7ekle\u015fti ve \u00e7ok olumlu tepkiler ald\u0131k. D\u00fcnyan\u0131n bir di\u011fer ucunda Karsan markal\u0131 s\u00fcr\u00fcc\u00fcs\u00fcz ara\u00e7 deneyimini ger\u00e7ek trafik ko\u015fullar\u0131nda sunuyor olmak gurur verici\u201d \u015feklinde konu\u015ftu. Karsan Kanada\u2019da tecr\u00fcbeli Damera\u2019ya emanet Karbon sal\u0131n\u0131ma dikkat eden ve \u00e7evreci vizyonu bulunan \u015fehirlerin ilk tercihleri aras\u0131nda bulunan Karsan\u2019\u0131n Kanada\u2019daki distrib\u00fct\u00f6r\u00fc Damera, \u00fclke genelinde otob\u00fcs ve toplu ta\u015f\u0131ma end\u00fcstrisindeki tecr\u00fcbesi ve kapsaml\u0131 bilgi birikimiyle faaliyet g\u00f6steriyor. Sat\u0131\u015f konusunda uzman kadroya sahip Damera, ayn\u0131 zamanda detayl\u0131 tamir ve onar\u0131mlar\u0131n ger\u00e7ekle\u015fti\u011fi, son teknoloji boya kabininin yer ald\u0131\u011f\u0131 merkez tesisi ve yedek par\u00e7a a\u011f\u0131yla da sat\u0131\u015f sonras\u0131 hizmetler alan\u0131nda fark\u0131n\u0131 ortaya koyuyor. Karsan Hakk\u0131nda: T\u00fcrk otomotiv sanayinde 55 y\u0131l\u0131 geride b\u0131rakan Karsan, kuruldu\u011fu g\u00fcnden bu yana ticari ara\u00e7 segmentinde kendi markas\u0131 da dahil, d\u00fcnyan\u0131n \u00f6nde gelen markalar\u0131 i\u00e7in modern tesislerinde \u00fcretim yap\u0131yor. 1981 y\u0131l\u0131ndan bu yana ticari ara\u00e7 \u00fcretimi ger\u00e7ekle\u015ftiren Karsan’\u0131n Bursa Hasana\u011fa\u2019daki fabrikas\u0131 tek vardiyada y\u0131lda 19 bin 870 ara\u00e7 \u00fcretebilecek yap\u0131ya sahip. Binek ara\u00e7tan a\u011f\u0131r kamyona, minivandan otob\u00fcse kadar her t\u00fcrl\u00fc arac\u0131 \u00fcretebilecek esneklikte tasarlanan Hasana\u011fa Fabrikas\u0131, Bursa \u015fehir merkezine 30 km uzakl\u0131kta olup, 90 bin metrekaresi kapal\u0131 toplam 200 bin metrekarelik bir alan \u00fczerinde yer al\u0131yor. 50 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir otomotiv sanayinde T\u00fcrkiye\u2019nin tek ba\u011f\u0131ms\u0131z \u00e7ok markal\u0131 ara\u00e7 \u00fcreticisi konumunda yer alan Karsan, vizyonu do\u011frultusunda i\u015f ortaklar\u0131 ve lisans\u00f6rleri ile birlikte yeni ve mevcut \u00fcr\u00fcnlerin t\u00fcrevlerini geli\u015ftirerek y\u00fck ve yolcu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda t\u00fcm segmentlerde yer almay\u0131 hedefliyor. Toplu ta\u015f\u0131mac\u0131l\u0131k segmentinde \u201cyenilik\u00e7i \u00fcr\u00fcn ve hizmetleri\u201d, \u201cfikirden pazara\u201d geli\u015ftirmek ve pazara sunmak i\u00e7in faaliyetlerini s\u00fcrd\u00fcren Karsan, \u00f6zellikle Ana \u00dcretici\/OEM i\u015f kolunu g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor. Karsan, Ar-Ge\u2019den \u00fcretime, pazarlamadan sat\u0131\u015f ve sat\u0131\u015f sonras\u0131 faaliyetlere kadar otomotiv de\u011fer zincirinin tamam\u0131n\u0131 y\u00f6netiyor. Karsan kendi markas\u0131 alt\u0131nda JEST, ATAK ve Star modellerini \u00fcretiyor. Ayr\u0131ca, d\u00fcnya devi BMW ile olan i\u015f birli\u011fi kapsam\u0131nda y\u00fczde 100 elektrikli e-JEST ve e-ATAK modellerinin, yerli teknoloji \u015firketi ADASTEC ile Seviye 4 s\u00fcr\u00fcc\u00fcs\u00fcz otob\u00fcs\u00fc Autonomous e-ATAK modelinin ve 10- 12-18 metrelik e-ATA otob\u00fcslerinin \u00fcretimini ve sat\u0131\u015f\u0131n\u0131ger\u00e7ekle\u015ftiriyor. 2022 y\u0131l sonu itibariyle Renault markas\u0131 i\u00e7in Megane otomobilleri \u00fcretecek olan Karsan, bug\u00fcn Hyundai Motor Company (HMC) i\u00e7in yeni H350 hafif ticari ara\u00e7lar\u0131n\u0131 ve Menarinibus i\u00e7in 10-12-18 metre otob\u00fcsleri de \u00fcretiyor. Karsan ara\u00e7 \u00fcretiminin yan\u0131 s\u0131ra, Organize Sanayi B\u00f6lgesi\u2019nde yer alan fabrikas\u0131nda end\u00fcstriyel hizmetler de sa\u011fl\u0131yor. <\/p>\n\n\n\n

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Mobilitenin gelece\u011finde bir ad\u0131m \u00f6nde olma vizyonuyla \u00e7a\u011f\u0131n ihtiya\u00e7lar\u0131na uygun toplu ta\u015f\u0131ma \u00e7\u00f6z\u00fcmleri sunan Karsan, global bir marka olma yolunda ilerleyi\u015fine h\u0131zla devam ediyor. Bir\u00e7ok Avrupa kentinin ula\u015f\u0131m altyap\u0131s\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne elektrikli \u00fcr\u00fcn gam\u0131yla destek veren ve kal\u0131c\u0131 bir ba\u015far\u0131 sa\u011flayan Karsan, Kuzey Amerika pazar\u0131 i\u00e7in de \u00f6nemli bir ad\u0131m att\u0131. Bu kapsamda Karsan, Kanada\u2019n\u0131n \u00f6nde […]<\/p>\n","protected":false},"author":4,"featured_media":5009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/01\/Karsan-Autonomous-e-ATAK.jpeg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/4994"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=4994"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/4994\/revisions"}],"predecessor-version":[{"id":5010,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/4994\/revisions\/5010"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/5009"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=4994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=4994"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=4994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}