{"id":5062,"date":"2022-01-31T21:02:23","date_gmt":"2022-01-31T18:02:23","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=5062"},"modified":"2022-01-31T21:02:29","modified_gmt":"2022-01-31T18:02:29","slug":"mazda-onumuzdeki-donemde-10-yeni-modelin-ortusunu-kaldiracak","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2022\/01\/31\/mazda-onumuzdeki-donemde-10-yeni-modelin-ortusunu-kaldiracak\/","title":{"rendered":"Mazda \u00d6n\u00fcm\u00fczdeki D\u00f6nemde 10 Yeni Modelin \u00d6rt\u00fcs\u00fcn\u00fc Kald\u0131racak"},"content":{"rendered":"\n

D\u00fcnyan\u0131n \u00f6nde gelen otomobil markalar\u0131ndan Mazda, yeni d\u00f6nemde bir\u00e7ok \u00f6nemli yenili\u011fe sahne olmaya haz\u0131rlan\u0131yor. 2021 y\u0131l\u0131n\u0131 genel \u00e7er\u00e7evede de\u011ferlendiren ve markan\u0131n yeni d\u00f6nem stratejileri ile ilgili bilgiler payla\u015fan Mazda Sat\u0131\u015f, Pazarlama ve Sat\u0131\u015f Sonras\u0131 Direkt\u00f6r\u00fc Tamer Atsan, “D\u00fcnya \u00e7ap\u0131nda \u00e7ip krizi ve pandemi ko\u015fullar\u0131 sebebiyle 90-100 milyon olan otomobil \u00fcretimi, 2020 y\u0131l\u0131nda 77 milyona d\u00fc\u015ferken, 2021 y\u0131l\u0131nda y\u00fczde 10’luk bir d\u00fc\u015f\u00fc\u015f daha bekleniyor. 2022 y\u0131l\u0131ndaysa \u00e7ip krizinin y\u0131l ortas\u0131nda g\u00fcndemimizden \u00e7\u0131kmas\u0131, pandeminin etkilerinin bahar aylar\u0131nda azalmas\u0131yla otomotiv sekt\u00f6r\u00fcn\u00fcn tekrar canlanaca\u011f\u0131n\u0131 ve eski g\u00fczel g\u00fcnlerine kavu\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.” \u015feklinde konu\u015furken, yak\u0131n gelecekte Mazda’n\u0131n 10 yeni modelle otomobil tutkunlar\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kaca\u011f\u0131n\u0131 dile getirdi. <\/strong><\/p>\n\n\n\n

Teknoloji ve inovasyona yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla bir\u00e7ok s\u00fcrpriz yeni modele ev sahipli\u011fi yapacak Mazda’n\u0131n Sat\u0131\u015f, Pazarlama ve Sat\u0131\u015f Sonras\u0131 Direkt\u00f6r\u00fc Tamer Atsan<\/strong>, otomotiv end\u00fcstrisinde bir\u00e7ok \u00f6nemli geli\u015fmeye sahne olan 2021 y\u0131l\u0131 de\u011ferlendirmelerini ve markan\u0131n yeni d\u00f6nem stratejilerine dair dikkat \u00e7ekici bilgiler payla\u015ft\u0131. Atsan, “Ge\u00e7ti\u011fimiz y\u0131l, sekt\u00f6r\u00fcm\u00fcz \u00f6zelinde unutulmaz y\u0131llardan biri olarak haf\u0131zalarda kalacak. Pandemi ile bireysel otomobil kullan\u0131m\u0131n\u0131n giderek \u00f6nem kazanmas\u0131 ve h\u0131zl\u0131 ivmelenme kar\u015f\u0131s\u0131nda elektronik \u00fcr\u00fcnlere olan talebin artmas\u0131 sonucunda ortaya \u00e7\u0131kan, hammaddesi silisyum ve su olan \u00e7iplerin talebi kar\u015f\u0131layamamas\u0131, salg\u0131n sebebiyle fabrikalar\u0131n \u00fcretime ara vermesi, t\u00fcm sekt\u00f6rde otomobil \u00fcretimlerini ciddi anlamda aksatt\u0131. Sonu\u00e7 olarak normal \u015fartlarda, d\u00fcnya toplam\u0131na bak\u0131ld\u0131\u011f\u0131nda 90-100 milyon adetli otomobil \u00fcretimi, 2020’de 77 milyona d\u00fc\u015ferken, 2021 y\u0131l\u0131nda y\u00fczde 10’luk \u00e7ok ciddi bir d\u00fc\u015f\u00fc\u015f daha beklenmekte. Tedarik sorunlar\u0131 T\u00fcrkiye otomobil pazar\u0131na yans\u0131masayd\u0131, 737 bin 350 adetlik 2021 y\u0131l\u0131 sat\u0131\u015f rakam\u0131n\u0131n y\u00fczde 10-12 kadar daha \u00fczerinde 2021 y\u0131l\u0131n\u0131 kapatmak m\u00fcmk\u00fcn olacakt\u0131.” <\/strong>dedi.Atsan ayr\u0131ca, “2021 y\u0131l\u0131ndaki bu tabloya kar\u015f\u0131l\u0131k, 2022 y\u0131l\u0131ndaysa \u00e7ip krizinin y\u0131l ortas\u0131nda g\u00fcndemimizden \u00e7\u0131kmas\u0131, pandeminin etkilerinin bahar aylar\u0131nda azalmas\u0131yla otomotiv sekt\u00f6r\u00fcn\u00fcn tekrar canlanaca\u011f\u0131n\u0131 ve eski g\u00fczel g\u00fcnlerine kavu\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.”<\/strong> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n\n\n\n

Mazda SKYACTIV  i\u00e7ten yanmal\u0131 motorlardan hala verim al\u0131nabilece\u011finin en iyi \u00f6rne\u011fi<\/strong><\/strong><\/p>\n\n\n\n

Mazda’n\u0131n elektriklile\u015fme s\u00fcrecindeki stratejilerine de de\u011finen Atsan, i\u00e7ten yanmal\u0131<\/p>\n\n\n\n

konvansiyonel motorlardan hala al\u0131nacak verimin oldu\u011funu ifade ederken, “Bunun en iyi \u00f6rne\u011fini Mazda, SKYACTIV teknolojisi ile kan\u0131tlad\u0131 ve bu teknolojiyi baz\u0131 markalar ile payla\u015ft\u0131. Mazda, i\u00e7ten yanmal\u0131 motorlardan al\u0131nan verimi art\u0131r\u0131rken, elektrikli otomobillerini de ad\u0131m ad\u0131m devreye al\u0131yor ve gelecekteki yerini al\u0131yor. Bug\u00fcn gelinen noktada elektrikli otomobiller konusunda geli\u015ftirilecek teknolojilerle birlikte al\u0131nacak yol mevcut, zira bir batarya dolumu ile ula\u015f\u0131lan maksimum mesafe, otomobillerde ortalama 200-500 km aras\u0131nda de\u011fi\u015fmekte, \u00fcstelik pilin \u015farj s\u00fcresi minimum 45 dakika ve s\u00fcr\u00fcc\u00fclerin seyir ak\u0131\u015f\u0131n\u0131 engelleyecek boyutta. Ayr\u0131ca elektrikli otomobillerin kulland\u0131\u011f\u0131 enerjinin daha makul seviyelere \u00e7ekilmesi, al\u0131nacak vergilerin d\u00fc\u015f\u00fcr\u00fclmesi ve b\u00f6ylelikle elektrikli otomobillere ge\u00e7i\u015fin Avrupa\u2019da oldu\u011fu gibi, \u00fclkemizde de devlet kanad\u0131nda desteklenmesini umuyoruz. Sonu\u00e7 itibariyle bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn 10 y\u0131l i\u00e7erisinde h\u0131zlanarak ger\u00e7ekle\u015fmesini bekliyoruz.”<\/strong> dedi.<\/p>\n\n\n\n

D\u00f6rt model ile bayilerimizi ayakta tuttuk, e-call \u00e7\u00f6z\u00fcl\u00fcrse 10 yeni model yolda<\/strong><\/p>\n\n\n\n

Mazda’n\u0131n d\u00f6rt modeli ile bayilerini ayakta tutmay\u0131 ba\u015fard\u0131\u011f\u0131n\u0131 kaydeden Atsan, iki y\u0131ld\u0131r markan\u0131n g\u00fcndeminde olan e-call (Acil \u00c7a\u011fr\u0131 Sitemi) konusunda Avrupal\u0131 ve Japon meslekta\u015flar\u0131 ile \u00f6nemli a\u015famalar kaydettiklerini s\u00f6yledi. “Buradaki sorun, T\u00fcrkiye\u2019de y\u00f6netmeliklerin, bu sistem i\u00e7erisindeki SIM kart\u0131n\u0131n T\u00fcrk operat\u00f6rlerden birine ait olmas\u0131n\u0131 \u015fart ko\u015fmas\u0131. Mazda\u2019n\u0131n t\u00fcm otomobilleri, Avrupa\u2019n\u0131n t\u00fcm \u00fclkelerinde tek bir SIM ile roaming yoluyla acil \u00e7a\u011fr\u0131ya ula\u015fabilirken, T\u00fcrkiye i\u00e7in T\u00fcrk SIM kart\u0131yla ayr\u0131 bir acil \u00e7a\u011fr\u0131 mod\u00fcl\u00fc olu\u015fturmak, t\u00fcm testlerini yapmak zaman almakta.”<\/strong> diyen Mazda Sat\u0131\u015f, Pazarlama ve Sat\u0131\u015f Sonras\u0131 Direkt\u00f6r\u00fc Tamer Atsan “Mazda, kendine \u00f6zg\u00fc \u00e7izgileriyle ve geli\u015ftirdi\u011fi \u00f6zel teknolojiyle \u00f6n\u00fcm\u00fczdeki d\u00f6nemde 10 yeni otomobilin lansman\u0131n\u0131 yapmaya haz\u0131rlan\u0131yor. Bizim de hedefimiz \u00f6ncelikli olarak e-call konusunu \u00e7\u00f6zmek ve bayilerimizin te\u015fhir salonlar\u0131nda h\u00e2lihaz\u0131rda Avrupa\u2019da mevcut olan ve iki y\u0131ld\u0131r ithalat\u0131n\u0131 e-call sebebiyle yapamad\u0131\u011f\u0131m\u0131z en az d\u00f6rt modeli getirmek, bununla birlikte t\u00fcm yeni lanse edilecek modellerden vergi a\u00e7\u0131s\u0131ndan uygun olanlar\u0131n\u0131 m\u00fc\u015fteriler ile bulu\u015fturmakt\u0131r.”<\/strong> \u015feklinde konu\u015ftu.<\/p>\n\n\n\n

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D\u00fcnyan\u0131n \u00f6nde gelen otomobil markalar\u0131ndan Mazda, yeni d\u00f6nemde bir\u00e7ok \u00f6nemli yenili\u011fe sahne olmaya haz\u0131rlan\u0131yor. 2021 y\u0131l\u0131n\u0131 genel \u00e7er\u00e7evede de\u011ferlendiren ve markan\u0131n yeni d\u00f6nem stratejileri ile ilgili bilgiler payla\u015fan Mazda Sat\u0131\u015f, Pazarlama ve Sat\u0131\u015f Sonras\u0131 Direkt\u00f6r\u00fc Tamer Atsan, “D\u00fcnya \u00e7ap\u0131nda \u00e7ip krizi ve pandemi ko\u015fullar\u0131 sebebiyle 90-100 milyon olan otomobil \u00fcretimi, 2020 y\u0131l\u0131nda 77 milyona d\u00fc\u015ferken, […]<\/p>\n","protected":false},"author":4,"featured_media":5074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[25],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/01\/2022-Mazda-CX-5.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/5062"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=5062"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/5062\/revisions"}],"predecessor-version":[{"id":5079,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/5062\/revisions\/5079"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/5074"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=5062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=5062"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=5062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}