{"id":6627,"date":"2022-10-11T15:33:35","date_gmt":"2022-10-11T12:33:35","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=6627"},"modified":"2022-10-11T15:33:41","modified_gmt":"2022-10-11T12:33:41","slug":"mercedes-benz-turk-koza-merkezi-bunyesindeki-yenilikci-ve-surdurulebilir-fikirlerini-inovasyon-kampinda-tanitti","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2022\/10\/11\/mercedes-benz-turk-koza-merkezi-bunyesindeki-yenilikci-ve-surdurulebilir-fikirlerini-inovasyon-kampinda-tanitti\/","title":{"rendered":"Mercedes-Benz T\u00fcrk, Koza Merkezi b\u00fcnyesindeki yenilik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir fikirlerini \u0130novasyon Kamp\u0131\u2019nda tan\u0131tt\u0131"},"content":{"rendered":"\n<ul><li><strong>2017 y\u0131l\u0131nda Koza Merkezi\u2019ni kuran Mercedes-Benz T\u00fcrk, yenilik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir fikirlerin hayata ge\u00e7mesine ev sahipli\u011fi yap\u0131yor.<\/strong><\/li><li><strong>Koza Merkezi\u2019nin 3D\u2019sini \u201cDe\u011fi\u015fim\u201d, \u201cD\u00f6n\u00fc\u015f\u00fcm\u201d ve \u201cDo\u011fa Dostu Teknolojiler\u201d olarak tan\u0131mlayan \u015firket, her y\u0131l binlerce \u00e7al\u0131\u015fan\u0131n dahil oldu\u011fu \u201cFikir Haftalar\u0131\u201d etkinli\u011fi d\u00fczenliyor.<\/strong><\/li><li><strong>Her sene ortalama 50 fikir sahibinin ba\u015fvurdu\u011fu Koza Merkezi\u2019nde, bu y\u0131l da \u00e7al\u0131\u015fanlar\u0131n oylar\u0131yla en y\u00fcksek puan\u0131 alan fikirlerin sahipleri \u0130novasyon Kamp\u0131\u2019nda bir araya gelerek projelerini tan\u0131tt\u0131.<\/strong><\/li><li><strong>Mercedes-Benz T\u00fcrk 2.El Otob\u00fcs &amp; Kamyon Sat\u0131\u015f Direkt\u00f6r\u00fc &amp; Mercedes-Benz Koza Merkezi Direkt\u00f6r\u00fc Didem Daphne \u00d6zensel, \u201cKoza Merkezi\u2019nde her y\u0131l binlerce \u00e7al\u0131\u015fan\u0131m\u0131z\u0131n dahil oldu\u011fu Fikir Haftalar\u0131 etkinli\u011fini d\u00fczenliyoruz. B\u00f6ylece, yenilik\u00e7ilik, s\u00fcrd\u00fcr\u00fclebilirlik ve dijitalle\u015fme konular\u0131nda \u00e7e\u015fitli \u00e7al\u0131\u015fmalar\u0131 hayata ge\u00e7iriyoruz\u201d dedi.<\/strong><\/li><\/ul>\n\n\n\n<p>Mercedes-Benz T\u00fcrk\u2019\u00fcn d\u00fcnyada h\u0131zla de\u011fi\u015fen dinamiklere uyum sa\u011flamak ve ayn\u0131 zamanda \u015firket i\u00e7i giri\u015fimcilik ruhunu ya\u015fatmak hedefiyle hayata ge\u00e7irdi\u011fi Koza Merkezi, hiyerar\u015fiden ba\u011f\u0131ms\u0131z, yenilik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir fikirlerin hayata ge\u00e7mesine ev sahipli\u011fi yap\u0131yor. 2017 y\u0131l\u0131nda kurulan merkezdeki g\u00f6n\u00fcll\u00fc ekip, \u015firketteki rol ve sorumluluklar\u0131n\u0131n yan\u0131 s\u0131ra s\u00f6z konusu giri\u015fimi geli\u015ftirmek ve daha ileriye ta\u015f\u0131mak i\u00e7in de \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor.<\/p>\n\n\n\n<p>Koza Merkezi\u2019nin 3D\u2019sini \u201cDe\u011fi\u015fim\u201d, \u201cD\u00f6n\u00fc\u015f\u00fcm\u201d ve \u201cDo\u011fa Dostu Teknolojiler\u201d olarak tan\u0131mlayan \u015firket, her y\u0131l binlerce \u00e7al\u0131\u015fan\u0131n dahil oldu\u011fu \u201cFikir Haftalar\u0131\u201d etkinli\u011fi de d\u00fczenliyor. Bu y\u0131l d\u00fczenlenen Fikir Haftalar\u0131\u2019nda 1000\u2019in \u00fczerinde \u00e7al\u0131\u015fan payla\u015f\u0131lan fikirlere geri bildirimleri ile y\u00f6nlendirme sa\u011flayarak katk\u0131da bulundu.<\/p>\n\n\n\n<p><strong>Yenilik\u00e7i Fikir Haftalar\u0131\u2019nda ana konu ba\u015fl\u0131klar\u0131 belirleniyor<\/strong><\/p>\n\n\n\n<p>Hem \u015firkete hem topluma ekonomik kalk\u0131nmada fayda sa\u011flayacak, toplumun sosyal geli\u015fimini destekleyerek insana dokunacak ve \u00e7evreci yakla\u015f\u0131mlarla do\u011fay\u0131 koruyacak fikirler i\u00e7in her y\u0131l kap\u0131lar\u0131n\u0131 d\u00f6n\u00fc\u015f\u00fcm yaratmak isteyen \u00e7al\u0131\u015fanlara a\u00e7an Koza Merkezi\u2019nde, Yenilik\u00e7i Fikir Haftalar\u0131\u2019nda ana konu ba\u015fl\u0131klar\u0131 belirleniyor. \u015eirketin her departman\u0131ndan \u00e7al\u0131\u015fanlar, bu ana ba\u015fl\u0131klar do\u011frultusunda fikirleri ile ba\u015fvurarak s\u00fcrece d\u00e2hil oluyorlar. Ard\u0131ndan fikir sahipleri, \u015firketin direkt\u00f6rleri ile \u201cAsans\u00f6r Konu\u015fmalar\u0131\u201d ve \u201c\u0130novasyon Kamplar\u0131\u201dna kat\u0131l\u0131yorlar. Bir senelik maratonda g\u00f6n\u00fcll\u00fc ekipler, sunduklar\u0131 fikirleri mentorlar\u0131 ve sponsorlar\u0131n\u0131n da deste\u011fiyle hayata ge\u00e7irme olana\u011f\u0131 buluyorlar.<\/p>\n\n\n\n<p><strong>Mercedes-Benz T\u00fcrk 2.El Otob\u00fcs &amp; Kamyon Sat\u0131\u015f Direkt\u00f6r\u00fc &amp; Mercedes-Benz Koza Merkezi Direkt\u00f6r\u00fc Didem Daphne \u00d6zensel,<\/strong> \u201c\u015eirket olarak yenilenme, sorgulama ve geli\u015ftirmenin \u00e7ok \u00f6nemli oldu\u011funa inan\u0131yoruz. \u015eirketimize ve topluma katt\u0131\u011f\u0131m\u0131z de\u011ferlerin temelinde yenilik, kal\u0131c\u0131 de\u011fer yaratma ve bu de\u011ferin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 yat\u0131yor. D\u00fcnyadaki h\u0131zla de\u011fi\u015fen dinamiklere uyum sa\u011flamak ve ayn\u0131 zamanda \u015firket i\u00e7i giri\u015fimcilik ruhunu ya\u015fatmak amac\u0131yla bir d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa girdi\u011fimiz bir s\u00fcre\u00e7te; Mercedes-Benz T\u00fcrk b\u00fcnyesinde k\u00fclt\u00fcrel de\u011fi\u015fimi yaratmak amac\u0131yla g\u00f6n\u00fcll\u00fc bir ekiple Koza Merkezi\u2019mizi kurduk. 2017 y\u0131l\u0131ndan bug\u00fcne kadar istisnas\u0131z her \u00e7al\u0131\u015fan\u0131m\u0131za bir noktada dokunmu\u015f merkezimiz, her y\u0131l hiyerar\u015fiden ba\u011f\u0131ms\u0131z yenilik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir fikirlerin hayata ge\u00e7mesine ev sahipli\u011fi yap\u0131yor. S\u00fcrd\u00fcr\u00fclebilirlik vizyonumuza do\u011fru ilerlerken, bizi bu yolda destekleyen en \u00f6nemli kurum i\u00e7i olu\u015fumlar\u0131m\u0131zdan biri olan Koza Merkezi\u2019nde her y\u0131l binlerce \u00e7al\u0131\u015fan\u0131m\u0131z\u0131n dahil oldu\u011fu Fikir Haftalar\u0131 ger\u00e7ekle\u015ftiriyor; yenilik\u00e7ilik, s\u00fcrd\u00fcr\u00fclebilirlik ve dijitalle\u015fme konular\u0131nda \u00e7e\u015fitli \u00e7al\u0131\u015fmalar\u0131 hayata ge\u00e7iriyoruz\u201d dedi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_01-1024x682.jpg\" alt=\"\" class=\"wp-image-6632\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_01-1024x682.jpg 1024w, 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http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_01.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-1024x682.jpg\" alt=\"\" class=\"wp-image-6634\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-1024x682.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-300x200.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-768x512.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-1536x1024.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-150x100.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-696x464.jpg 696w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-1068x712.jpg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03-1920x1280.jpg 1920w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_03.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-1024x682.jpg\" alt=\"\" class=\"wp-image-6633\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-1024x682.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-300x200.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-768x512.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-1536x1024.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-150x100.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-696x464.jpg 696w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-1068x712.jpg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02-1920x1280.jpg 1920w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_02.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-2.-El-Satis-DIrektoru-Koza-Merkezi-Direktoru_Didem-Ozensel-1024x682.jpg\" alt=\"\" class=\"wp-image-6639\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-2.-El-Satis-DIrektoru-Koza-Merkezi-Direktoru_Didem-Ozensel-1024x682.jpg 1024w, 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http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-2.-El-Satis-DIrektoru-Koza-Merkezi-Direktoru_Didem-Ozensel-1920x1280.jpg 1920w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-2.-El-Satis-DIrektoru-Koza-Merkezi-Direktoru_Didem-Ozensel.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2017 y\u0131l\u0131nda Koza Merkezi\u2019ni kuran Mercedes-Benz T\u00fcrk, yenilik\u00e7i ve s\u00fcrd\u00fcr\u00fclebilir fikirlerin hayata ge\u00e7mesine ev sahipli\u011fi yap\u0131yor. Koza Merkezi\u2019nin 3D\u2019sini \u201cDe\u011fi\u015fim\u201d, \u201cD\u00f6n\u00fc\u015f\u00fcm\u201d ve \u201cDo\u011fa Dostu Teknolojiler\u201d olarak tan\u0131mlayan \u015firket, her y\u0131l binlerce \u00e7al\u0131\u015fan\u0131n dahil oldu\u011fu \u201cFikir Haftalar\u0131\u201d etkinli\u011fi d\u00fczenliyor. Her sene ortalama 50 fikir sahibinin ba\u015fvurdu\u011fu Koza Merkezi\u2019nde, bu y\u0131l da \u00e7al\u0131\u015fanlar\u0131n oylar\u0131yla en y\u00fcksek puan\u0131 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/Mercedes-Benz-Turk-Koza-Merkezi-Inovasyon-Kampi_01.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/6627"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=6627"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/6627\/revisions"}],"predecessor-version":[{"id":6640,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/6627\/revisions\/6640"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/6632"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=6627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=6627"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=6627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}