{"id":6744,"date":"2022-10-27T17:53:58","date_gmt":"2022-10-27T14:53:58","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=6744"},"modified":"2022-10-27T17:54:04","modified_gmt":"2022-10-27T14:54:04","slug":"anadolu-isuzuya-yilin-musteri-markasi-odulu","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2022\/10\/27\/anadolu-isuzuya-yilin-musteri-markasi-odulu\/","title":{"rendered":"Anadolu Isuzu\u2019ya Y\u0131l\u0131n M\u00fc\u015fteri Markas\u0131 \u00d6d\u00fcl\u00fc"},"content":{"rendered":"\n<p><strong>Anadolu Isuzu, ALFA Awards 2022 \u00d6d\u00fclleri Ticari Otomotiv kategorisinde<\/strong><\/p>\n\n\n\n<p><strong>\u201cY\u0131l\u0131n M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markas\u0131\u201d se\u00e7ildi.<\/strong><\/p>\n\n\n\n<p>T\u00fcrkiye\u2019nin ticari ara\u00e7 markas\u0131 Anadolu Isuzu, bu sene sekizincisi ger\u00e7ekle\u015ftirilen ve m\u00fc\u015fteri deneyimi y\u00f6netimindeki ba\u015far\u0131s\u0131yla s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kuran markalar\u0131n belirlendi\u011fi ALFA Awards 2022 \u00d6d\u00fclleri Ticari Otomotiv kategorisinde \u201cY\u0131l\u0131n M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markas\u0131\u201d se\u00e7ildi.<\/p>\n\n\n\n<p>Deneyim tasar\u0131m\u0131 alan\u0131nda T\u00fcrkiye\u2019de verilen en \u00f6nemli \u00f6d\u00fcl olarak kabul edilen ALFA Awards\u2019un kazananlar\u0131, XCO\u201922 Deneyim Tasar\u0131m\u0131 ve Y\u00f6netim Zirvesi\u2019nin ard\u0131ndan ger\u00e7ekle\u015ftirilen t\u00f6renle sahiplerini buldu. Marketing T\u00fcrkiye taraf\u0131ndan ger\u00e7ekle\u015ftirilen ALFA Awards\u2019ta 60\u2019a yak\u0131n kategoride ald\u0131klar\u0131 ALFA puanlar\u0131yla en iyi m\u00fc\u015fteri deneyimini ya\u015fatan markalar \u201cCustomer Brand\u201d olarak \u00f6d\u00fcllendirildi.<\/p>\n\n\n\n<p>Anadolu Isuzu Genel M\u00fcd\u00fcr\u00fc Tu\u011frul Ar\u0131kan, konuyla ilgili a\u00e7\u0131klamas\u0131nda \u015funlar\u0131 s\u00f6yledi: \u201cAnadolu Isuzu olarak faaliyetlerimizi m\u00fc\u015fterilerimize, topluma, \u00fcr\u00fcnlerimizle sunulan hizmetlerden yararlananlara ve di\u011fer t\u00fcm payda\u015flar\u0131m\u0131za s\u00fcrd\u00fcr\u00fclebilir de\u011fer katma hedefiyle s\u00fcrd\u00fcr\u00fcyor, her zaman en iyi deneyimi ve en y\u00fcksek m\u00fc\u015fteri memnuniyetini sa\u011flamak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Bu a\u00e7\u0131dan, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda s\u00f6z konusu deneyimi ya\u015fayan m\u00fc\u015fterilerimizin memnuniyetini ifade etmesi bizim a\u00e7\u0131m\u0131zdan ku\u015fkusuz en b\u00fcy\u00fck \u00f6d\u00fcl. Bunun i\u00e7in ortaya koydu\u011fumuz kararl\u0131l\u0131k ve \u00e7aban\u0131n kamuoyunun g\u00f6r\u00fc\u015f\u00fcn\u00fc ortaya koyan ba\u011f\u0131ms\u0131z ara\u015ft\u0131rmalarla bir kez daha teyit edildi\u011fini g\u00f6rmek bizleri gururland\u0131r\u0131yor. Bu vesileyle ba\u015far\u0131m\u0131z\u0131 m\u00fcmk\u00fcn k\u0131lan ve ortak olan t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131za, i\u015f ortaklar\u0131m\u0131za, bayilerimize ve m\u00fc\u015fterilerimize te\u015fekk\u00fcr ediyorum.\u201d<\/p>\n\n\n\n<p><strong>Kazananlar nas\u0131l belirleniyor?<\/strong><\/p>\n\n\n\n<p>Y\u0131l\u0131n \u201cCustomer Brand\u201dlerini \u00f6d\u00fcllendiren ALFA Awards\u2019da kazananlar uluslararas\u0131 standartlarla olu\u015fturulan \u00f6zg\u00fcn bir metadoloji belirleniyor. Endekse temel olu\u015fturan kapsaml\u0131 ara\u015ft\u0131rmada \u00b12,75 hata payl\u0131, rastlant\u0131sal olarak belirlenen T\u00fcrkiye temsili 12 ilde 1200 ki\u015fiyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015f\u00fcl\u00fcyor. \u201cM\u00fc\u015fterilerin arzu boyutu\u201d, \u201cMarkay\u0131 deneyimleme istekleri\u201d, \u201c\u0130leti\u015fim boyutu\u201d, \u201c\u0130li\u015fki boyutu\u201d ile \u201cMarkan\u0131n t\u00fcketici nezdinde bilinirli\u011fi\u201d gibi parametrelerin yer ald\u0131\u011f\u0131 ara\u015ft\u0131rma 50\u2019nin \u00fcst\u00fcnde kategoride ger\u00e7ekle\u015ftiriliyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"683\" height=\"1024\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-683x1024.jpg\" alt=\"\" class=\"wp-image-6748\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-683x1024.jpg 683w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-200x300.jpg 200w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-768x1152.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-1024x1536.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-1365x2048.jpg 1365w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-150x225.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-300x450.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-696x1044.jpg 696w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1-1068x1602.jpg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1.jpg 1472w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Anadolu Isuzu, ALFA Awards 2022 \u00d6d\u00fclleri Ticari Otomotiv kategorisinde \u201cY\u0131l\u0131n M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markas\u0131\u201d se\u00e7ildi. T\u00fcrkiye\u2019nin ticari ara\u00e7 markas\u0131 Anadolu Isuzu, bu sene sekizincisi ger\u00e7ekle\u015ftirilen ve m\u00fc\u015fteri deneyimi y\u00f6netimindeki ba\u015far\u0131s\u0131yla s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kuran markalar\u0131n belirlendi\u011fi ALFA Awards 2022 \u00d6d\u00fclleri Ticari Otomotiv kategorisinde \u201cY\u0131l\u0131n M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markas\u0131\u201d se\u00e7ildi. Deneyim tasar\u0131m\u0131 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/10\/1666860181_g__rsel1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/6744"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=6744"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/6744\/revisions"}],"predecessor-version":[{"id":6753,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/6744\/revisions\/6753"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/6748"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=6744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=6744"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=6744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}