{"id":7101,"date":"2022-12-21T21:07:13","date_gmt":"2022-12-21T18:07:13","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=7101"},"modified":"2022-12-21T21:07:23","modified_gmt":"2022-12-21T18:07:23","slug":"manin-yeni-nesil-kamyonlari-satis-sonrasi-kampanyalari-ve-aktiviteleri-ile-2022-yilinda-sektore-damga-vurdu","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2022\/12\/21\/manin-yeni-nesil-kamyonlari-satis-sonrasi-kampanyalari-ve-aktiviteleri-ile-2022-yilinda-sektore-damga-vurdu\/","title":{"rendered":"MAN\u2019\u0131n yeni nesil kamyonlar\u0131, sat\u0131\u015f sonras\u0131 kampanyalar\u0131 ve aktiviteleri ile 2022 y\u0131l\u0131nda sekt\u00f6re damga vurdu"},"content":{"rendered":"\n

Ya\u015fam boyu i\u015f orta\u011f\u0131 olarak g\u00f6rd\u00fc\u011f\u00fc m\u00fc\u015fterilerinin t\u00fcm ihtiya\u00e7lar\u0131na en ideal \u00e7\u00f6z\u00fcmleri sunan MAN Kamyon ve Otob\u00fcs Ticaret A.\u015e., Rusya-Ukrayna sava\u015f\u0131n\u0131n tetikledi\u011fi tedarik ve \u00fcretim s\u0131k\u0131nt\u0131lar\u0131na ra\u011fmen 2022 y\u0131l\u0131nda ba\u015far\u0131lar\u0131n\u0131 devam ettirdi. Y\u0131llard\u0131r Ya\u015fam Boyu Maliyet Analizlerinden \u00fcst s\u0131ralarda \u00e7\u0131kmay\u0131 ba\u015faran MAN, zorlu y\u0131lda ara\u00e7lar\u0131n yak\u0131t t\u00fcketimi ba\u015fta olmak \u00fczere t\u00fcm bak\u0131m, onar\u0131m ve sarfiyat giderlerinde, i\u015f ortaklar\u0131na en avantajl\u0131 \u00e7\u00f6z\u00fcmleri sunmay\u0131 s\u00fcrd\u00fcrd\u00fc. MAN, bu zorlu s\u00fcre\u00e7te \u00f6zellikle teknolojik \u00fcst\u00fcnl\u00fckleri, dijital \u00e7\u00f6z\u00fcmleri ve s\u00fcr\u00fc\u015f destek sistemleri ile i\u015f ortaklar\u0131 lehine ba\u015far\u0131l\u0131 sonu\u00e7lara imza att\u0131.<\/strong><\/p>\n\n\n\n

2022 y\u0131l\u0131nda ya\u015fanan tedarik ve \u00fcretim s\u0131k\u0131nt\u0131lar\u0131na ra\u011fmen bir \u00f6nceki y\u0131l\u0131n sat\u0131\u015f adetlerini yakalad\u0131klar\u0131n\u0131 ve 2023\u2019e de olumlu bakt\u0131klar\u0131n\u0131 vurgulayan MAN Kamyon ve Otob\u00fcs Tic. A.\u015e. Kamyon Sat\u0131\u015f Direkt\u00f6r\u00fc Serkan Sara, \u201c2022 y\u0131l\u0131, A\u011f\u0131r Ticari Ara\u00e7 pazar\u0131 a\u00e7\u0131s\u0131ndan talebin tarihi seviyelere ula\u015ft\u0131\u011f\u0131 bir y\u0131l oldu. Ancak tedarik ve \u00fcretim konular\u0131nda ya\u015fanan s\u0131k\u0131nt\u0131lardan dolay\u0131 pazar\u0131n, talebin alt\u0131nda kalaca\u011f\u0131 tahmin ediliyor. Buna ra\u011fmen 2021 y\u0131l\u0131nda sat\u0131\u015f ve teslimatlar\u0131n\u0131 ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131\u011f\u0131m\u0131z MAN\u2019\u0131n yeni nesil TG3 serisi ile ge\u00e7en y\u0131ldan daha fazla sat\u0131\u015f adetine ula\u015fm\u0131\u015f olaca\u011f\u0131z. 2023\u2019te ise, yine hem in\u015faat serisi hem de \u00e7ekici ara\u00e7lar\u0131m\u0131zla i\u015f ortaklar\u0131m\u0131z\u0131n yan\u0131nda olmaya devam edece\u011fiz\u201d dedi.<\/strong><\/p>\n\n\n\n

MAN Kamyon ve Otob\u00fcs Ticaret A.\u015e. Y\u0131ll\u0131k De\u011ferlendirme Toplant\u0131s\u0131’nda konu\u015fan MAN Kamyon ve Otob\u00fcs Tic. A.\u015e. Kamyon Sat\u0131\u015f Direkt\u00f6r\u00fc Serkan Sara, 2022 sat\u0131\u015f stratejileri ile 2023 hedefleri hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n

\u201c2022 y\u0131l\u0131na, pandeminin yaratt\u0131\u011f\u0131 olumsuz ko\u015fullara ilaveten Rusya-Ukrayna sava\u015f\u0131n\u0131n ortaya \u00e7\u0131kard\u0131\u011f\u0131 tedarik problemleri damgas\u0131n\u0131 vurdu. Sekt\u00f6r, Ukrayna\u2019daki kablo tedarik tesislerinin kapanmas\u0131 nedeniyle b\u00fcy\u00fck zorluklarla kar\u015f\u0131la\u015ft\u0131. \u00d6zellikle i\u00e7 ve d\u0131\u015f lojistik firmalar\u0131ndan kaynaklanan talep kar\u015f\u0131lanamayacak seviyelere geldi ve bekleme s\u00fcrelerindeki s\u00fcre uzad\u0131.<\/p>\n\n\n\n

MAN olarak, bu zorlu piyasa s\u00fcre\u00e7lerinden \u00fcretim teknolojilerimiz ve esnekli\u011fimiz ile \u00e7\u0131kmay\u0131 ba\u015fard\u0131k ve h\u0131zl\u0131 bir toparlanma s\u00fcreci ya\u015fad\u0131k. Y\u0131l\u0131n ikinci yar\u0131s\u0131ndan itibaren i\u015f ortaklar\u0131m\u0131za yo\u011fun teslimatlar yaparak, pazardaki iddiam\u0131z\u0131 ortaya koyduk. TGX 18.510 ve TGX 18.470 \u00e7ekici ara\u00e7lar\u0131m\u0131z, lojistik firmalar\u0131n\u0131n ilk tercihi haline gelirken, TGS serisi ara\u00e7lar\u0131m\u0131z ile de in\u015faat grubunda tercih edilen marka olduk.<\/p>\n\n\n\n

2022, a\u011f\u0131r ticari pazar\u0131n\u0131n b\u00fcy\u00fcd\u00fc\u011f\u00fc bir y\u0131l oldu<\/strong><\/p>\n\n\n\n

Ticari Ara\u00e7 \u0130thalat\u00e7\u0131lar\u0131 Derne\u011fi\u2019nin (TA\u0130D) verilerine g\u00f6re, Kas\u0131m ay\u0131 sonu itibariyle 27.000 adeti ge\u00e7en 16 ton \u00fczeri a\u011f\u0131r ticari ara\u00e7lar pazar\u0131, bu say\u0131 ile 2015 y\u0131l\u0131ndan sonraki en y\u00fcksek seviyeyi g\u00f6rm\u00fc\u015f oldu. \u00dcretim taraf\u0131nda ya\u015fanan s\u0131k\u0131nt\u0131lara ra\u011fmen h\u0131z kesmeden artan talep, 2022\u2019nin, son 10 y\u0131l\u0131n en y\u00fcksek ikinci pazar rakam\u0131na do\u011fru ko\u015faca\u011f\u0131na g\u00f6steriyor.<\/p>\n\n\n\n

Son birka\u00e7 aydaki kur ve finansman bulma konusunda ya\u015fanan dalgalanmalar bile pazar\u0131n yukar\u0131 y\u00f6nl\u00fc seyrine olumsuz bir etki yapamad\u0131. 2023 y\u0131l\u0131nda da talebin benzer seviyelerde devam edece\u011fini \u00f6ng\u00f6r\u00fcyoruz. Y\u0131l\u0131n ikinci yar\u0131s\u0131nda \u00fclkemizdeki se\u00e7im sonras\u0131 ekonomik durum ve \u015fartlara ba\u011fl\u0131 olarak, \u00fcretim kapasitelerinin de pozitif geli\u015fim g\u00f6sterece\u011fini ve y\u0131l sonuna do\u011fru da arz ve talep dengesinin bulunaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n

Lojistikte en \u00e7ok tercih edilen markalardan biri olduk<\/strong><\/p>\n\n\n\n

TGX 18.510 ve TGX 18.470 serisi \u00e7ekici ara\u00e7lar\u0131m\u0131z 2022 y\u0131l\u0131nda g\u00f6sterdikleri saha performanslar\u0131 ile i\u015f ortaklar\u0131m\u0131za i\u015fletme maliyetleri a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli avantajlar sa\u011flad\u0131. \u00d6zellikle yak\u0131t ekonomisi ile \u00f6n plana \u00e7\u0131kan ara\u00e7lar\u0131m\u0131z, MAN\u2019\u0131 hem yurt i\u00e7i hem de uluslararas\u0131 lojistik firmalar\u0131n\u0131n en \u00e7ok tercih etti\u011fi marka konumuna getirdi.<\/p>\n\n\n\n

Bununla birlikte 2022 y\u0131l\u0131nda, sat\u0131\u015f ve servis a\u011f\u0131m\u0131za yeni noktalar ekleyerek, m\u00fc\u015fteri memnuniyetimizi art\u0131rmak ad\u0131na \u00f6nemli ad\u0131mlar att\u0131k. Kocaeli ve Kayseri\u2019de yeni sat\u0131\u015f ve servis noktalar\u0131m\u0131z\u0131 b\u00fcnyemize katt\u0131k. Ayr\u0131ca 2023 y\u0131l\u0131 ba\u015f\u0131nda da Antalya\u2019da yeni bir sat\u0131\u015f ve servis noktas\u0131n\u0131n MAN b\u00fcnyesinde yer almas\u0131 i\u00e7in haz\u0131rl\u0131klar\u0131m\u0131z\u0131 tamamlanmak \u00fczereyiz. Bu geli\u015fmeler neticesinde ge\u00e7ti\u011fimiz 2 y\u0131l i\u00e7erisinde toplamda 4 yeni sat\u0131\u015f ve servis noktas\u0131n\u0131 m\u00fc\u015fterilerimizin hizmetine sunmu\u015f olduk.<\/p>\n\n\n\n

\u0130\u015f Orta\u011f\u0131m\u0131z olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz de\u011ferli m\u00fc\u015fterilerimiz i\u00e7in, bu d\u00f6nemde haz\u0131rlam\u0131\u015f oldu\u011fumuz zengin i\u00e7erik ve uygun maliyetli Bak\u0131m Paketi kampanyam\u0131z ile sadece sat\u0131\u015f an\u0131nda de\u011fil, s\u00fcrecin tamam\u0131nda onlarla birlikte oldu\u011fumuzu bir kez daha hissettirdik.<\/p>\n\n\n\n

2022 y\u0131l\u0131nda, b\u00fcy\u00fck lojistik firmalar\u0131na yapt\u0131\u011f\u0131m\u0131z filo sat\u0131\u015flar\u0131n\u0131n yan\u0131nda, bireysel kullan\u0131c\u0131lara da ula\u015farak, en uygun donan\u0131m ve teknik \u00f6zelliklerdeki paketlerimiz ile ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak \u00e7\u00f6z\u00fcmleri sunduk. Yapt\u0131\u011f\u0131m\u0131z garaj ziyaretleri, teslimat aktiviteleri ve e\u011fitim faaliyetlerimiz ile bu alanlarda da MAN\u2019\u0131n g\u00fcc\u00fcn\u00fc ortaya koyduk. Yine daralan in\u015faat grubu ara\u00e7 pazar\u0131nda da pozisyonumuzu korumay\u0131 ba\u015fard\u0131k. \u00c7ok \u00f6nemli firmalar\u0131n b\u00fcy\u00fck projelerinde, alt yap\u0131 i\u015flerinde en zorlu yol ve y\u00fck \u015fartlar\u0131nda MAN olarak, yerimizi ald\u0131k. 2023 y\u0131l\u0131nda ger\u00e7ekle\u015fecek b\u00fcy\u00fck projelerde de var olmaya, i\u015f ortaklar\u0131m\u0131za zor i\u015flerinde destek olmaya devam edece\u011fiz.<\/p>\n\n\n\n

IAA 2022 fuar\u0131nda elektrikli \u00e7ekicimiz ile sahne ald\u0131k<\/strong><\/p>\n\n\n\n

Ayr\u0131ca bu y\u0131l yine k\u00fcresel organizasyonlarda MAN olarak, yerimizi ald\u0131k. Eyl\u00fcl Ay\u0131nda Hannover\u2019de d\u00fczenlenen sekt\u00f6r\u00fcn en prestijli etkinli\u011fi olan IAA fuar\u0131nda, yeni teknolojilerimizi, dijital \u00e7\u00f6z\u00fcmlerimizi ve en yeni ara\u00e7lar\u0131m\u0131z\u0131 takip\u00e7ilerimizle bulu\u015fturduk.<\/p>\n\n\n\n

100 Milyon Euro Ar-Ge yat\u0131r\u0131m\u0131 ile geli\u015ftirilmi\u015f olan ve seri \u00fcretimine 2024 y\u0131l\u0131nda ba\u015flanacak olan elektrikli \u00e7ekicimiz fuar alan\u0131nda en \u00e7ok be\u011feni alan ara\u00e7lardan bir tanesi oldu. Tek \u015farj ile 600-800 Km aras\u0131 menzile ula\u015fabilen yeni elektrikli arac\u0131m\u0131z, sadece 45 dakikada y\u00fczde 80\u2019lik \u015farj olma yetene\u011fi ile fuarda hem fark yaratt\u0131 hem de ziyaret\u00e7ilerin ilgi oda\u011f\u0131 oldu.<\/p>\n\n\n\n

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\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Ya\u015fam boyu i\u015f orta\u011f\u0131 olarak g\u00f6rd\u00fc\u011f\u00fc m\u00fc\u015fterilerinin t\u00fcm ihtiya\u00e7lar\u0131na en ideal \u00e7\u00f6z\u00fcmleri sunan MAN Kamyon ve Otob\u00fcs Ticaret A.\u015e., Rusya-Ukrayna sava\u015f\u0131n\u0131n tetikledi\u011fi tedarik ve \u00fcretim s\u0131k\u0131nt\u0131lar\u0131na ra\u011fmen 2022 y\u0131l\u0131nda ba\u015far\u0131lar\u0131n\u0131 devam ettirdi. Y\u0131llard\u0131r Ya\u015fam Boyu Maliyet Analizlerinden \u00fcst s\u0131ralarda \u00e7\u0131kmay\u0131 ba\u015faran MAN, zorlu y\u0131lda ara\u00e7lar\u0131n yak\u0131t t\u00fcketimi ba\u015fta olmak \u00fczere t\u00fcm bak\u0131m, onar\u0131m ve sarfiyat […]<\/p>\n","protected":false},"author":4,"featured_media":7130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[27],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2022\/12\/1671534659_MAN_New_Truck_light_v08_39L.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/7101"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=7101"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/7101\/revisions"}],"predecessor-version":[{"id":7135,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/7101\/revisions\/7135"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/7130"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=7101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=7101"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=7101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}