{"id":7578,"date":"2023-07-13T19:43:06","date_gmt":"2023-07-13T16:43:06","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=7578"},"modified":"2023-07-13T19:43:12","modified_gmt":"2023-07-13T16:43:12","slug":"man-etruck-heyecan-verici-gorunumu-ile-2023-red-dot-tasarim-odulunu-kazandi","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2023\/07\/13\/man-etruck-heyecan-verici-gorunumu-ile-2023-red-dot-tasarim-odulunu-kazandi\/","title":{"rendered":"MAN eTruck, heyecan verici g\u00f6r\u00fcn\u00fcm\u00fc ile \u20182023 Red Dot Tasar\u0131m \u00d6d\u00fcl\u00fc\u2019n\u00fc kazand\u0131"},"content":{"rendered":"\n<p><strong>MAN eTruck, heyecan verici g\u00f6r\u00fcn\u00fcm\u00fc ile tasar\u0131m kalitesi konusunda uluslararas\u0131 kabul g\u00f6rm\u00fc\u015f ve ba\u011f\u0131ms\u0131z 43 uzmandan olu\u015fan Red Dot Design Award\u2019\u0131n uluslararas\u0131 j\u00fcrisini etkileyerek, \u20182023 Red Dot Tasar\u0131m \u00d6d\u00fcl\u00fc\u2019ne hak kazand\u0131. 2024&#8217;ten itibaren ilk m\u00fc\u015fterilere ula\u015fmaya ba\u015flayacak olan yeni MAN eTruck konusunda j\u00fcri \u00f6zellikle; s\u0131f\u0131r karbonlu karayolu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda ola\u011fan\u00fcst\u00fc bir \u00fcr\u00fcn tasar\u0131m\u0131yla \u015fimdiden \u00f6ne \u00e7\u0131kmas\u0131n\u0131n yan\u0131 s\u0131ra; uzun mesafeli ta\u015f\u0131mac\u0131l\u0131\u011fa uygun gelece\u011fe d\u00f6n\u00fck elektrikli aslan\u0131n, daha resmi pazar lansman\u0131 yap\u0131lmadan \u015fimdiden g\u00fc\u00e7l\u00fc bir \u015fekilde pazara damgas\u0131n\u0131 vurdu\u011fu konusunda hem fikir kald\u0131. MAN eTruck, 19 Haziran&#8217;da Essen&#8217;de d\u00fczenlenen ve 60&#8217;tan fazla \u00fclkeden kat\u0131l\u0131m\u0131n oldu\u011fu \u00f6zel bir t\u00f6rende \u00f6d\u00fcl\u00fcn\u00fc ald\u0131.<\/strong><\/p>\n\n\n\n<ul><li><strong>MAN&#8217;\u0131n yeni b\u00fcy\u00fck eTruck serisi, heyecan verici g\u00f6r\u00fcn\u00fcm\u00fc ile &#8220;\u00dcr\u00fcn Tasar\u0131m\u0131&#8221; kategorisinde Red Dot Design Award 2023 \u00f6d\u00fcl\u00fcn\u00fc ald\u0131.<\/strong><\/li><li><strong>Yar\u0131\u015fmada MAN eTruck\u2019\u0131n Bavyera Alpleri&#8217;nin panoramas\u0131ndan ilham alan \u00e7okgen d\u0131\u015f s\u00fcslemesindeki kalite ve ayr\u0131nt\u0131lar j\u00fcriyi ikna etti.<\/strong><\/li><li><strong>Geleneksele ve yenili\u011fe ba\u011fl\u0131 kalan MAN eTruck&#8217;\u0131n d\u0131\u015f tasar\u0131m\u0131; gelene\u011fin ve yenili\u011fin birle\u015fimini g\u00f6zler \u00f6n\u00fcne serdi.<\/strong><\/li><\/ul>\n\n\n\n<p>MAN Truck &amp; Bus Sat\u0131\u015f ve M\u00fc\u015fteri \u00c7\u00f6z\u00fcmlerinden Sorumlu \u0130cra Kurulu \u00dcyesi Friedrich Baumann, &#8220;2024&#8217;ten itibaren uzun mesafeli ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 elektriklendirecek yeni eTruck&#8217;\u0131m\u0131z\u0131n kazand\u0131\u011f\u0131, bu g\u0131ptayla bak\u0131lan tasar\u0131m \u00f6d\u00fcl\u00fc, ekibimize projenin son a\u015famas\u0131ndan pazar lansman\u0131na kadar ekstra g\u00fc\u00e7 veriyor. Yeni MAN eTruck, m\u00fc\u015fterilerimizin sadece teknik de\u011fil, ayn\u0131 zamanda g\u00f6rsel olarak da elektromobiliteye ge\u00e7i\u015finin g\u00fc\u00e7l\u00fc bir ifadesidir&#8221; dedi.<\/p>\n\n\n\n<p>Red Dot kurucusu ve CEO\u2019su Dr. Peter Zec de \u00f6d\u00fcl t\u00f6reninde, &#8220;D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan \u015firketler ve tasar\u0131m st\u00fcdyolar\u0131; yar\u0131\u015fma s\u0131ras\u0131nda \u00f6nemli say\u0131da \u00fcr\u00fcn\u00fc inceleyen uluslararas\u0131 uzmanlardan olu\u015fan Red Dot j\u00fcrisinin profesyonel de\u011ferlendirmeleriyle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Bu kadar g\u00fc\u00e7l\u00fc kat\u0131l\u0131mc\u0131n\u0131n oldu\u011fu bir yerden kazanan olarak \u00e7\u0131kman\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ola\u011fan\u00fcst\u00fc kalitesinin kan\u0131t\u0131d\u0131r&#8221; diye konu\u015ftu.<\/p>\n\n\n\n<p>Red Dot Tasar\u0131m yar\u0131\u015fmas\u0131na her y\u0131l yakla\u015f\u0131k 20.000 \u00fcr\u00fcn sunulmakta olup, bu y\u0131l da 60 \u00fclkeden , &nbsp;51 yar\u0131\u015fma kategorisinde de\u011ferlendirmeler yap\u0131ld\u0131.<\/p>\n\n\n\n<p>MAN Truck &amp; Bus Tasar\u0131m Departman\u0131\u2019nda renk ve malzeme tasar\u0131m\u0131ndan sorumlu olan Carolin Sch\u00fctt ise, \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<p>&#8220;H\u0131zla de\u011fi\u015fen bir d\u00fcnya ve yeni teknolojiler \u00e7a\u011f\u0131nda, do\u011fru ve \u00f6zg\u00fcn kalmak \u00f6nemlidir. MAN eTruck tasar\u0131m\u0131 \u00e7al\u0131\u015fmalar\u0131m\u0131zda da bu mottoyu takip ederek, DNA&#8217;m\u0131za ve k\u00f6kenlerimize odakland\u0131k. Nereden geliyoruz? Markam\u0131z neyi temsil ediyor? M\u00fc\u015fterilerimiz bizi nas\u0131l alg\u0131l\u0131yor? Di\u011fer departmanlardan bir\u00e7ok meslekta\u015f\u0131m\u0131zla birlikte bu sorular\u0131n yan\u0131tlar\u0131n\u0131 MAN eTruck&#8217;\u0131n tasar\u0131m geli\u015ftirme s\u00fcrecine d\u00e2hil ettik.&#8221;<\/p>\n\n\n\n<p>Geleneksele ve yenili\u011fe ba\u011fl\u0131 kalan MAN eTruck&#8217;\u0131n tasar\u0131m\u0131 i\u00e7in; MAN Truck &amp; Bus&#8217;taki tasar\u0131m uzmanlar\u0131, MAN Genel Merkezi\u2019nin manzaras\u0131n\u0131 soyutlad\u0131lar ve Zugspitze ile M\u00fcnih aras\u0131ndaki da\u011f\u0131n eteklerini s\u00fcr\u00fcc\u00fc kabinini s\u00fcsleyen \u00e7okgen bir desende g\u00f6rselle\u015ftirdiler. Geometrik s\u00fcslemeli y\u00fczey, bir heykelt\u0131ra\u015f\u0131n devam etmekte olan \u00e7al\u0131\u015fmas\u0131na benzetildi. Bu nedenle tasar\u0131m, MAN eTruck&#8217;\u0131n geli\u015ftirme dinamikleri i\u00e7in de sa\u011flam bir sembolik g\u00fcce sahip oldu.<\/p>\n\n\n\n<p>N\u00f6tr, mat gri boya, radyat\u00f6r \u0131zgaras\u0131ndaki \u2018y\u00fcksek voltajl\u0131\u2019 k\u0131rm\u0131z\u0131ya kar\u015f\u0131, \u00f6zel olarak se\u00e7ildi ve dolayl\u0131 olarak ayd\u0131nlat\u0131lan \u00f6n camla birlikte genel konsepte uyumlu hale getirildi. T\u00fcm bu ayr\u0131nt\u0131lar\u0131n sonucunda ise, ara\u00e7 kendisine g\u00fc\u00e7 veren enerjiyi soluyormu\u015f hissi veren etkileyici bir izlenim ortaya \u00e7\u0131kt\u0131. Bu e\u015fsiz kombinasyon, Red Dot Award 2023 j\u00fcrisini de ikna etmeyi ba\u015fard\u0131 ve \u00f6d\u00fcl\u00fc ald\u0131.<\/p>\n\n\n\n<p><strong>Red Dot Tasar\u0131m \u00f6d\u00fcl\u00fc hakk\u0131nda:<\/strong><\/p>\n\n\n\n<p>Red Dot Design Award j\u00fcrisi, her y\u0131l yakla\u015f\u0131k 20.000 ba\u015fvuru al\u0131yor. Bu da onu, s\u00f6z konusu alandaki \u00e7e\u015fitlilik nedeniyle \u00fc\u00e7 disipline ayr\u0131lan d\u00fcnyan\u0131n en b\u00fcy\u00fck tasar\u0131m yar\u0131\u015fmalar\u0131ndan biri yap\u0131yor. Bu disiplinler; \u2018Red Dot Award: \u00dcr\u00fcn Tasar\u0131m\u0131\u2019, \u2018Red Dot Award: Markalar ve \u0130leti\u015fim Tasar\u0131m\u0131\u2019 ve \u2018Red Dot Award: Tasar\u0131m Konsepti\u2019nden olu\u015fuyor.<\/p>\n\n\n\n<p>1955 y\u0131l\u0131nda, zaman\u0131n en iyi tasar\u0131mlar\u0131n\u0131 de\u011ferlendirmek i\u00e7in ilk kez bir j\u00fcri topland\u0131. 1990&#8217;larda Red Dot CEO&#8217;su Profes\u00f6r Dr. Peter Zec, \u00f6d\u00fcl\u00fcn ad\u0131n\u0131 ve markas\u0131n\u0131 geli\u015ftirdi. O zamandan beri g\u0131pta ile bak\u0131lan &#8220;Red Dot&#8221; \u00f6d\u00fcl\u00fc, tasar\u0131m m\u00fckemmelli\u011finin uluslararas\u0131 d\u00fczeyde sayg\u0131 duyulan m\u00fchr\u00fc oldu. \u00d6d\u00fcl\u00fc kazananlar\u0131n y\u0131ll\u0131klarda, m\u00fczelerde ve internette tan\u0131t\u0131ld\u0131\u011f\u0131 yar\u0131\u015fma ilgili daha fazla bilgiye Red Dot Design Award adresinden ula\u015f\u0131labilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058463_p_eot_man_etruck_red_dot_logo_2-1024x683.jpg\" alt=\"\" class=\"wp-image-7606\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058463_p_eot_man_etruck_red_dot_logo_2-1024x683.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058463_p_eot_man_etruck_red_dot_logo_2-300x200.jpg 300w, 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size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058450_p_eot_man_etruck_red_dot_4-1024x683.jpg\" alt=\"\" class=\"wp-image-7604\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058450_p_eot_man_etruck_red_dot_4-1024x683.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058450_p_eot_man_etruck_red_dot_4-300x200.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058450_p_eot_man_etruck_red_dot_4-768x512.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058450_p_eot_man_etruck_red_dot_4-1536x1024.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058450_p_eot_man_etruck_red_dot_4-2048x1366.jpg 2048w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058450_p_eot_man_etruck_red_dot_4-150x100.jpg 150w, 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http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058443_p_eot_man_etruck_red_dot_2-768x512.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058443_p_eot_man_etruck_red_dot_2-1536x1025.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058443_p_eot_man_etruck_red_dot_2-2048x1366.jpg 2048w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058443_p_eot_man_etruck_red_dot_2-150x100.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058443_p_eot_man_etruck_red_dot_2-696x464.jpg 696w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058443_p_eot_man_etruck_red_dot_2-1068x712.jpg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058443_p_eot_man_etruck_red_dot_2-1920x1281.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"605\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-1024x605.jpg\" alt=\"\" class=\"wp-image-7607\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-1024x605.jpg 1024w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-300x177.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-768x454.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-1536x908.jpg 1536w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-2048x1211.jpg 2048w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-150x89.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-696x411.jpg 696w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-1068x631.jpg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058467_p_eot_man_etruck_red_dot_logo_3-1920x1135.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"768\" height=\"1024\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058427_h_iot_man_etruck_red_dot_5.jpg\" alt=\"\" class=\"wp-image-7599\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058427_h_iot_man_etruck_red_dot_5.jpg 768w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058427_h_iot_man_etruck_red_dot_5-225x300.jpg 225w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058427_h_iot_man_etruck_red_dot_5-150x200.jpg 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058427_h_iot_man_etruck_red_dot_5-300x400.jpg 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058427_h_iot_man_etruck_red_dot_5-696x928.jpg 696w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"719\" height=\"709\" src=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058429_p_eot_man_etruck_red_dot.png\" alt=\"\" class=\"wp-image-7600\" srcset=\"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058429_p_eot_man_etruck_red_dot.png 719w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058429_p_eot_man_etruck_red_dot-300x296.png 300w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058429_p_eot_man_etruck_red_dot-150x148.png 150w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/07\/1689058429_p_eot_man_etruck_red_dot-696x686.png 696w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>MAN eTruck, heyecan verici g\u00f6r\u00fcn\u00fcm\u00fc ile tasar\u0131m kalitesi konusunda uluslararas\u0131 kabul g\u00f6rm\u00fc\u015f ve ba\u011f\u0131ms\u0131z 43 uzmandan olu\u015fan Red Dot Design Award\u2019\u0131n uluslararas\u0131 j\u00fcrisini etkileyerek, \u20182023 Red Dot Tasar\u0131m \u00d6d\u00fcl\u00fc\u2019ne hak kazand\u0131. 2024&#8217;ten itibaren ilk m\u00fc\u015fterilere ula\u015fmaya ba\u015flayacak olan yeni MAN eTruck konusunda j\u00fcri \u00f6zellikle; s\u0131f\u0131r karbonlu karayolu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda ola\u011fan\u00fcst\u00fc bir \u00fcr\u00fcn tasar\u0131m\u0131yla \u015fimdiden \u00f6ne \u00e7\u0131kmas\u0131n\u0131n 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