{"id":7910,"date":"2023-11-22T20:30:47","date_gmt":"2023-11-22T17:30:47","guid":{"rendered":"http:\/\/blog.ulasimplatformu.com\/?p=7910"},"modified":"2023-11-22T20:30:55","modified_gmt":"2023-11-22T17:30:55","slug":"anadolu-isuzuya-bir-kez-daha-yilin-musteri-markasi-odulu","status":"publish","type":"post","link":"http:\/\/blog.ulasimplatformu.com\/index.php\/2023\/11\/22\/anadolu-isuzuya-bir-kez-daha-yilin-musteri-markasi-odulu\/","title":{"rendered":"Anadolu Isuzu\u2019ya bir kez daha Y\u0131l\u0131n M\u00fc\u015fteri Markas\u0131 \u00d6d\u00fcl\u00fc"},"content":{"rendered":"\n<p>T\u00fcrkiye\u2019nin ticari ara\u00e7 markas\u0131 Anadolu Isuzu, bu sene 9. kez ger\u00e7ekle\u015ftirilen ve m\u00fc\u015fteri deneyimi y\u00f6netimindeki ba\u015far\u0131s\u0131yla s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kuran markalar\u0131n belirlendi\u011fi ALFA Awards 2023 \u00d6d\u00fclleri Ticari Otomotiv kategorisinde, ge\u00e7en y\u0131l\u0131n ard\u0131ndan bir kez daha \u201cY\u0131l\u0131n M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markas\u0131\u201d se\u00e7ildi.<\/p>\n\n\n\n<p>\u00dclkemizde deneyim tasar\u0131m\u0131 alan\u0131nda verilen en \u00f6nemli \u00f6d\u00fcl olarak kabul edilen ALFA Awards\u2019un kazananlar\u0131, 16 Kas\u0131m 2023\u2019te XCO\u201923 Deneyim Tasar\u0131m\u0131 ve Y\u00f6netim Zirvesi\u2019nin hemen ard\u0131ndan ger\u00e7ekle\u015ftirilen t\u00f6renle sahiplerini buldu. T\u00f6rende, Anadolu Isuzu ad\u0131na \u00f6d\u00fcl\u00fc \u015firketin Pazarlama M\u00fcd\u00fcr\u00fc Naz \u00d6zk\u0131r\u0131m ve M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6neticisi Seda Elmas teslim ald\u0131. Marketing T\u00fcrkiye ve AKADEMETRE Research and Strategic Planning i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen ALFA Awards\u2019ta 60\u2019a yak\u0131n kategoride ald\u0131klar\u0131 ALFA puanlar\u0131yla en iyi m\u00fc\u015fteri deneyimini ya\u015fatan markalar \u201cCustomer Brand\u201d olarak \u00f6d\u00fcllendirildi.<\/p>\n\n\n\n<p><strong>\u00d6d\u00fcl alanlar nas\u0131l belirleniyor?<\/strong><\/p>\n\n\n\n<p>Y\u0131l\u0131n \u201cCustomer Brand\u201dlerini \u00f6d\u00fcllendiren ALFA Awards\u2019da kazananlar uluslararas\u0131 standartlarla olu\u015fturulan \u00f6zg\u00fcn bir metodolojiyle belirleniyor. Endekse temel olu\u015fturan kapsaml\u0131 ara\u015ft\u0131rmada \u00b12,75 hata payl\u0131, rastlant\u0131sal olarak belirlenen T\u00fcrkiye temsili 12 ilde 1200 ki\u015fiyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015f\u00fcl\u00fcyor. \u201cM\u00fc\u015fterilerin arzu boyutu\u201d, \u201cMarkay\u0131 deneyimleme istekleri\u201d, \u201c\u0130leti\u015fim boyutu\u201d, \u201c\u0130li\u015fki boyutu\u201d ile \u201cMarkan\u0131n t\u00fcketici nezdinde bilinirli\u011fi\u201d gibi parametrelerin yer ald\u0131\u011f\u0131 ara\u015ft\u0131rma 50\u2019nin \u00fcst\u00fcnde kategoride ger\u00e7ekle\u015ftiriliyor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"683\" 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http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/11\/Anadolu-Isuzu-Musteri-Iliskileri-Yoneticisi-Seda-Elmas-Anadolu-Isuzu-Pazarlama-Muduru-Naz-Ozkirim-1068x712.jpeg 1068w, http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/11\/Anadolu-Isuzu-Musteri-Iliskileri-Yoneticisi-Seda-Elmas-Anadolu-Isuzu-Pazarlama-Muduru-Naz-Ozkirim-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019nin ticari ara\u00e7 markas\u0131 Anadolu Isuzu, bu sene 9. kez ger\u00e7ekle\u015ftirilen ve m\u00fc\u015fteri deneyimi y\u00f6netimindeki ba\u015far\u0131s\u0131yla s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kuran markalar\u0131n belirlendi\u011fi ALFA Awards 2023 \u00d6d\u00fclleri Ticari Otomotiv kategorisinde, ge\u00e7en y\u0131l\u0131n ard\u0131ndan bir kez daha \u201cY\u0131l\u0131n M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markas\u0131\u201d se\u00e7ildi. \u00dclkemizde deneyim tasar\u0131m\u0131 alan\u0131nda verilen en \u00f6nemli \u00f6d\u00fcl olarak kabul edilen ALFA [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"http:\/\/blog.ulasimplatformu.com\/wp-content\/uploads\/2023\/11\/Anadolu-Isuzu-Musteri-Iliskileri-Yoneticisi-Seda-Elmas-Anadolu-Isuzu-Pazarlama-Muduru-Naz-Ozkirim-scaled.jpeg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/7910"}],"collection":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/comments?post=7910"}],"version-history":[{"count":1,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/7910\/revisions"}],"predecessor-version":[{"id":7913,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/posts\/7910\/revisions\/7913"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media\/7911"}],"wp:attachment":[{"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/media?parent=7910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/categories?post=7910"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.ulasimplatformu.com\/index.php\/wp-json\/wp\/v2\/tags?post=7910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}